Director, Marketing - West

The posting, as TEGNA Inc. wrote it

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Regional Marketing Director is the senior marketing leader for the regional marketing team — setting strategy, owning station relationships, and directing the full ecosystem of centralized capabilities toward outcomes that grow audiences and drive business results across the portfolio of markets.

This role sits at the intersection of strategy and execution: close enough to station leadership to understand what each market needs, and senior enough to direct how Production, Paid Media, Social, CRM and Lifecycle work together to deliver it. The RMD leads a lean operational team and is accountable for the marketing performance of every station in the region.

Strategy & Direction

• Own the audience and market point of view; be the authority on who each station serves and what their market requires, and carry that perspective into every strategic decision and campaign investment.
• Set the marketing strategy; translate enterprise priorities, station business objectives and competitive dynamics into market-specific plans that direct the full scope of centralized capability investment and drive results.
• Synthesize audience research, ratings, digital performance and market intelligence into strategic insight that sharpens plans over time and informs enterprise-level decisions.
• Review and approve campaign briefs before execution begins; serve as the final review before campaigns reach market, ensuring every initiative meets the standard for strategy and quality.

Station Partnership & Leadership

• Serve as the senior marketing relationship for station general managers, news directors and content leaders across the region; build the trust and institutional knowledge that positions marketing as a strategic voice in station leadership decisions.
• Own the strategic marketing conversation, aligning with station leadership on business objectives, campaign priorities and resource commitments; manage expectations when capacity or strategy requires adjustment.
• Serve as the final escalation point for station-level marketing decisions, stakeholder conflicts and cross-market trade-offs.

Capability Direction & Performance

• Direct the deployment of centralized capabilities — Production, Paid Media, Social, CRM and Lifecycle — across markets; ensure resources are allocated against the highest-priority campaigns and that each channel lead has clear strategic direction.
• Own marketing performance accountability for the region; track results against station KPIs to evaluate campaign effectiveness and guide resource allocation.
• Own the regional brand marketing budget; partner with the

[…]
eladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

Privacy Notice for California Residents

SMS Messaging Privacy Policy