Sales Marketing Coordinator

The posting, as TEGNA Inc. wrote it

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

In the Sales Marketing Coordinator role, you will collaborate with internal teams to ensure seamless activations and support sales efforts by developing compelling sales presentations alongside Account Executives. You will contribute to campaign strategies, oversee post-sales execution, and track performance. This role is crucial to driving growth and success across our Television, Streaming, and Digital platforms by fostering value-driven partnerships and delivering measurable results.
As a Sales Marketing Coordinator (SMC), you will become an expert in 9NEWS programming, the TEGNA Digital Product Suite, and sales tools. You will develop a deep understanding of how to create effective sales materials, manage ongoing sales initiatives, community events, and execute digital media campaigns that drive optimal results for advertisers. Your expertise will be a key component of the ad solutions we deliver to clients.
The SMC will work closely with Account Executives, marketing, research, Colorado & Company, community affairs, and production teams to support advertisers' business needs and challenges, translating them into innovative advertising solutions that maximize ROI.

Responsibilities

• Project Management: Translates client needs into tailored advertising solutions, supporting Account Executives (AEs) throughout interactions with prospective and current advertisers. Possesses deep knowledge of TEGNA’s products, verticals, and solutions.
• Sales Material Development: Creates compelling sales materials that outline strategic advertising solutions leveraging TEGNA’s products and services.
• Solution Development: Collaborates with AEs throughout the ideation process to develop innovative ad solutions and client proposals.
• Proposal Review & Presentation: Reviews proposals with AEs to ensure accuracy and effectiveness. May participate in proposal presentations to advertisers when needed.
• Solution Deployment: Works with internal TEGNA teams to determine if existing solutions (e.g., TEGNA Marketing Solutions programs) can be utilized or if unique concepts need to be developed to achieve desired business outcomes.
• Post-Sale Transition: Collaborates with AEs to ensure a seamless transition from sale to execution, coordinating with the Account Manager and fulfillment team.
• Cross-Department Coordination: Serves as a liaison between the sales, community, and news departments to launch sponsored content programs across linear and digital platforms.
• Sponsored Content Management: Oversees social media posts and ad strategies related to sponsored content initiatives.
• CRM & Campaign Manag

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eladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

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