Director of Brand, Creative & Content
Teikametrics · Hybrid · Boston / Hybrid · $160k–$175k
Posted by Teikametrics on their careers site · View the original posting
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About Teikametrics
Teikametrics is transforming the future of eCommerce with our AI-powered Multi-Marketplace Optimization Platform, helping brands maximize sales across Amazon, Walmart, and TikTok.
About the Role
The Director of Brand, Creative & Content is responsible for bringing the Teikametrics brand to life across content and creative. Working from the brand strategy, positioning, messaging, and ICP established by Marketing leadership, this role ensures everything we create is distinctive, consistent, relevant to our target audiences, and designed to attract new prospects.
Reporting to the VP of Marketing, this role leads the creative and content function and partners closely with Product Marketing, Demand Generation, Sales, and Customer Success. This is a player-coach role for a leader with exceptional creative and editorial judgment who can set a high bar for the team while personally contributing to high-priority work.
What You'll Do
Brand, Creative & Content Leadership
- Translate Teikametrics' brand strategy, positioning, messaging, and ICP into a cohesive creative and content strategy.
- Serve as a steward of the Teikametrics brand, ensuring content and creative consistently reflect established brand direction across channels and touchpoints.
- Develop creative concepts, narratives, and content programs that make Teikametrics distinctive and relevant to our target audiences.
- Own the editorial calendar and creative and content roadmap in alignment with GTM and business priorities.
- Set and track performance KPIs across audience growth, engagement, organic traffic, demand creation, and pipeline impact.
Creative Direction
- Lead the creative expression of the Teikametrics brand across campaigns, content, social, digital, video, events, and sales collateral.
- Translate established brand strategy and guidelines into clear creative direction for internal teams, freelancers, and agencies.
- Direct and elevate the Marketing Designer's work, providing strong creative briefs, feedback, and quality standards from concept through execution.
- Ensure a cohesive brand experience across visual design, voice, storytelling, and content.
Content Strategy & Execution
- Develop and execute a full-funnel content strategy that reaches our ICP, builds brand authority, and contributes to demand and pipeline growth.
- Identify differentiated ideas, stories, and formats that earn the attention of our target audiences.
- Oversee content across written, visual, social, and video formats, including original research, articles, customer stories, landing pages, email, webinars, and video.
- Serve as a hands-on writer and editor for high-priority content while directing freelancers, agencies, and internal contributors.
- Use AI and other tools to increase the speed and scale of content development while maintaining quality, originality, accuracy, and brand consistency.
Integrated Programs & Thought Leadership
- Lead creative and cont
[…]
e the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective. Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner .
More Than Just a Job
Everyone’s work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:
- Competitive cash (we don’t discount based on location)
- A robust benefits package effective on day one!
- Generous stock option packages and investment opportunities
- Unlimited Paid Vacation Policy
- Flexible work schedule - work when you’re most productive and effective!
Beware of Recruitment Scams
Teikametrics will never ask you to communicate via WhatsApp, Telegram, or other messaging apps during our hiring process. We do not request payment, financial information, or purchases of equipment during recruitment. All legitimate job openings are posted on our official careers page at teikametrics.com/careers , and our recruiters will only contact you through LinkedIn or official company email addresses (@teikametrics.com).
If you're unsure about a communication you've received, please contact us directly at careers@teikametrics.com to verify.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Pay Range
$160,000 — $175,000 USD