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Director, Product Marketing, GTM

Temporal Technologies · Remote · Seattle, Washington · $210k–$350k

Posted by Temporal Technologies on their careers site · View the original posting

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ROLE SUMMARY

Temporal is building a category that is still new to much of the market. Buyers rarely begin with a feature or a defined budget. They begin with a critical process, a technical or business problem, and the tools they already know. Temporal must help them recognize the problem, understand where the product fits, and see why it matters now.

Working directly with the VP of Product Marketing, you will own market-facing Product Marketing. You will decide which customer problems, use cases, audiences, and industries deserve investment. You will own positioning and messaging, turn the strategy into campaigns and activation programs, set direction for solutions and sales plays, and co-own packaging of pricing with the VP. You will work across Demand Generation, Brand, Communications, Sales, and Solutions Architecture, bringing in Product Marketing Engineers when the work requires technical investigation or proof. You will own relationships with SIs.

This is a hands-on leadership role. You will write, make investment choices, shape programs, resolve recurring field needs, and advise the VP on GTM tradeoffs. You will manage a Solutions and Value Product Marketer and a Principal Competitive Intelligence Product Marketing Engineer. As the market changes, you will direct the team toward the customer and field problems that matter most.

WHAT YOU WILL DO

  • Set Temporal's market priorities across application and AI use cases, audiences, and selected industries. Decide where the company should focus, what outcome Temporal can credibly own, and what must be true for the investment to work.
  • Set the narrative, quality bar, and business priorities for solutions and vertical marketing. Ensure each solution connects technical architecture to developer, platform, operational, and business outcomes, then guide the Solutions and Value Product Marketer in turning those priorities into market programs and sales plays.
  • Turn the strategy into GTM plans across the company narrative, web, campaigns, content, events, field programs, and customer activation. Define the role of each channel and keep the story consistent from first exposure through adoption.
  • Run a disciplined intake and triage process for Sales and Solutions Architecture. Separate one-off requests from recurring market needs, then decide whether the response is positioning, content, competitive work, technical proof, product feedback, or a combination.
  • Co-own pricing and packaging with the VP of Product Marketing, partnering with Product, Finance, Sales, and Developer Success on customer evidence and market implications.
  • Partner with Sales, Solutions Architecture, and the Product Marketing Engineers on major objections, new use cases, and strategic opportunities. Determine whether a recurring question requires a validated architecture pattern, a product change, a competitive answer, or reusable market guidance.
  • Turn the problem, decision, implementation, and results

[…]
tform engineers, application developers, architects, CIOs, or CTOs.

  • Experience with distributed systems, workflow orchestration, application modernization, or AI infrastructure.
  • Experience developing industry solutions in financial services or another highly regulated market.
  • Ideally you done both product marketing and demand generation.

WHAT SUCCESS LOOKS LIKE AFTER ONE YEAR

  • Temporal has a prioritized market strategy across customer problems, use cases, audiences, and selected industries, with a clear business outcome and measurement plan for each major GTM bet.
  • Priority campaigns and activation programs meet their agreed business goal, such as qualified pipeline, signup-to-first-value conversion, opportunity progression, new logos, or expansion, and the team uses the results to improve the next investment.
  • The solutions, vertical programs, and sales plays led through your team are adopted by the field and improve agreed measures such as target-opportunity coverage, stage conversion, win rate, deal velocity, or ACV against a defined baseline.
  • Pricing and packaging decisions improve agreed conversion, offer mix, realized price, adoption, expansion, or ARR, while cross-functional teams operate from the same priorities.

Temporal Technologies is an Equal Opportunity Employer. Temporal Technologies does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We embrace and celebrate differences and diversity.

Temporal is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If you need to request a reasonable accommodation, please let your Recruiter know so we can assist.