Senior Lifecycle Marketing Manager, Retention

The posting, as TextNow, Inc. wrote it

We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects, and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.

Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.

TextNow is building the most flexible phone service in North America. As an app-first wireless carrier, we serve ambitious, self-directed people who expect transparency, value, and freedom in how they connect, control over their phone service with no contracts, no hidden fees, and no rigid rules. And we're growing, bringing our mission and technology to an expanding suite of products.

As we enter our next phase of growth, retention and lifetime value are our biggest opportunities. We are looking for a hands-on, data-driven Senior Lifecycle Marketing Manager, Retention to own the customer relationship from the first paid moment through everything that follows, and to turn retention into a core driver of engagement and sustainable revenue.

Reporting to the Head of Lifecycle Marketing, you will own the post-monetization customer lifecycle: sustaining engagement, deepening monetization, preventing churn, and winning back lapsed customers.

This is a senior ownership role for a retention expert. You will determine the strategy, methods, and tactics for the post-monetization lifecycle, making key decisions within your area of expertise and receiving general direction rather than task-level oversight. You'll define the strategy and roadmap for your stage of the lifecycle, own the KPIs that measure it, and build the programs that move them.

If you're hands-on in an ESP (especially Braze), love digging into data, and think in stages, cohorts, and retention curves, we want to hear from you.

Lead Retention & Engagement Strategy

• Define and own strategy for the post-monetization customer relationship: sustaining active, paying users and reinforcing habits that correlate with long-term value
• Determine which retention channels and tactics to invest in, scale, or sunset based on incrementality data, not just execute a pre-set channel mix
• Build behavior-triggered engagement programs across email, push, in-app and custom channels, tied to real usage signals rather than batch sends
• Own recurring monetization (rewards, plan upgrades, data upsells) as a natural extension of engagement, deepening value without eroding trust
• Own the performance, evolution, and investment roadmap of the Rewards program, determining where to double down or divest
• Define and manage dormancy: what it means for different cohorts, how it's detected early, and how it's addressed before it becomes churn

Drive Reactivation & Winback

• Own reactivation and winback across the base, building efficient

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Short-term & long-term disability

$750 annual wellness benefit or healthcare spending account

RRSP matching (Canada) | 401(K) (USA)

Parental leave for eligible employees

Learning & Development opportunities

We travel a few times a year for various team events, company-wide off-sites, and more

More information about our total rewards package will be available during the hiring process.

Dogfooding & Customer Obsession

At TextNow, every employee gets to actively use our app for calling and texting. Dogfooding helps us experience what customers do, to spot issues early, and drive better design, developer, and user experiences.

Diversity and Inclusion

Our aim is to make every person who joins TextNow feel like they belong, that they’re valued, and that they’re able to be their authentic selves at work.

We’re all accountable for creating an inclusive culture and a sense of belonging for one another. By doing this together, we’ll make TextNow better for everyone.

Equal opportunity

We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, or any other protected characteristic.

Applicants who require reasonable accommodation during the hiring process may contact our Talent Team.

AI usage: We use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact our Talent Team.

TextNow Candidate Policy

By submitting an application to TextNow, you agree to the collection, use, and disclosure of your personal information in accordance with the TextNow Candidate Policy