Paid Social Media Manager

The posting, as The Economist Group wrote it

Who we are

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Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories and opportunities that make TEG unique.

The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of our paid social media campaigns across multiple platforms. This position reports to the Head of Platform Partnerships and will work closely with various internal and external stakeholders to deliver high-performing campaigns. This position is focused on leveraging paid social strategies to enhance our B2B presence and distribute partnership content to designated audiences.

Objective/Purpose of the Role

The primary objective of the Paid Social Media Manager is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within our NA region. This role involves developing and managing campaigns, analysing performance data and providing actionable insights. The Paid Social Media Manager will be leading campaigns across multiple social platforms to drive lead generation, brand awareness and engagement.

Responsibilities of the Role

Campaign management

• Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• Conduct A/B testing on ad creatives and targeting options to improve performance.
• Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIs

Performance Analytics and Insights Define campa
[…]
ing skills tailored for different platforms and target audiences.

• Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing.
• Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours)

The expected base salary for this position is between $110k - $130k + bonus. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.