Associate, Growth Audiences Marketing (External Agency Staff)

The posting, as The National Football League wrote it

We are seeking a highly organized, detail-oriented, and culturally minded Associate to support our Growth Audience marketing efforts. This role will support the Global Brand and Consumer Marketing Growth Audience team to execute the youth and Flag Football marketing strategy. The ideal candidate is a strong project manager, detail-oriented, collaborative, and eager to build a career at the intersection of brand, sport, and culture. You’re passionate about culture and have a sharp eye on emerging trends. You understand what’s shaping conversations today, what’s coming next, and use those insights to inspire ideas and drive relevance.

Responsibilities

Strategic Support, Planning and Go-To-Market Coordination

• Support and document Growth Audience marketing strategies, objectives and performance measures
• Translate Growth Audience marketing priorities and tactics into consistent, clear and calendarized plans
• Maintain and update centralized planning frameworks and toolkits for cross-functional uses
• Produce presentations and communication materials for leadership
• Project manage and execute fully integrated marketing campaigns for top initiatives, including NFL FLAG, NFL FLAG Championships

Flag Football Marketing Support & Execution

• Execute flag football marketing strategy, working with key internal and external stakeholders, helping to build out support efforts on the ramp up to Flag Football’s debut in the LA28 Olympic Games
• Build weekly trackers and dashboards to capture flag support across broadcast integrations, landing page KPIs and club and partner activations
• Support amplification efforts across NFL Tentpoles (PBG, Super Bowl, International Games), driving strategy and execution of deliverables across broadcast team, clubs, football development, comms, social and sponsorship
• Continuously identify and unlock synergies across broader flag football strategy, stakeholders and partners

Youth Partner Support

• Support and own key youth partner relationships with day-to-day support needs including asset tracking, building Go To Market plans, amplification efforts and internal tracking
• Coordinate key meetings and input-gathering processes
• Identify emerging trends to help inform strategy

Required Qualifications

• Minimum 5 years in brand or sports marketing, agency partnerships or other relevant roles
• Bachelor’s degree required
• Strong project management skills and comfort working with a variety of stakeholders to hit deadlines
• Proficiency with PowerPoint and Excel
• Excellent verbal and written communication skills

Other Key Attributes / Characteristics

• Highly collaborative team player
• Detail-oriented and highly organized
• Resourceful and proactive problem-solver
• Passionate about Culture and globally minded
• Flexible, self-motivated, and eager to learn

Terms / Expected Hours of Work

• Occasional domestic travel required
• This job posting is for a position with one of the NFL’s thi

[…]
and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE

NFL Core Values

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE

Talent Attributes: What we expect for our employees

• Embody an enthusiastic, proactive can-do attitude
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset