Manager, Global Consumer Insights & Research

The posting, as The National Football League wrote it

The NFL's Marketing Strategy, Planning & Insights team serves as a center of excellence for the League, shaping how the NFL grows fans, strengthens the brand, and drives engagement across the U.S. and international markets. The team brings together consumer insights, audience strategy, business planning, initiative-level strategy, and performance measurement to ground decisions in fan understanding, market dynamics, and business priorities. Partnering across business functions and key stakeholders (e.g., the 32 NFL Clubs, partners), the team delivers actionable insights, strategic guidance, and planning frameworks that inform both long-term strategy and day-to-day decisions.

Within this team, Consumer Insights designs and conducts primary research, integrates syndicated and first-party data, and delivers actionable insights across global fan development, brand health, media, live events, marketing effectiveness, partnerships, social responsibility, and player-related priorities.

The Manager, Global Strategic Insights supports research development, analysis, and insights generation to inform global fan development and business growth. The role conducts and synthesizes primary research, syndicated sources, first-party data, and market intelligence to ensure Leaguewide decision-making is grounded in a fan-first perspective.

Responsibilities

Global Fandom Intelligence

• Monitor fandom, avidity, engagement, and brand health, as well as the drivers of and barriers to each.
• Analyze cultural, behavioral, and regional differences to identify opportunities to acquire, develop, engage, and monetize fans.
• Leverage NFL-specific and macro landscape insights to support the development of audience-level strategies by demographic, market, and other relevant segmentation lenses, such as engagement level and football knowledge.

Strategic Insights & Business Planning

• Support strategic analyses, forecasts, scenario planning, and performance measurement tied to near- and long-range priorities.
• Connect fan behavior, research findings, and marketplace trends to business opportunities and actionable recommendations.
• Develop executive-ready presentations, memos, and key planning documents.

Consumer Insights & Research Execution

• Support qualitative and quantitative research from objective setting and methodology selection through questionnaire or discussion guide development, analysis, and reporting.
• Manage day-to-day stakeholder and vendor coordination, timelines, and deliverables across multiple projects.
• Synthesize primary research, syndicated data, first-party information, and secondary sources into concise, story-driven visuals and recommendations using best-in-class practices.

Brand, Media & Marketing Effectiveness

• Measure brand campaigns, creative effectiveness, audience sentiment, cultural relevance, and other equity measures across markets and fan segments.
• Analyze broadcast, streaming, direct-to-consumer, content, and em

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and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE

NFL Core Values

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE

Talent Attributes: What we expect for our employees

• Embody an enthusiastic, proactive can-do attitude
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset