Manager, Global Social Monetization

The posting, as The National Football League wrote it

The NFL’s Marketing department is seeking a Manager, Global Social Monetization to support social revenue priorities across the League and all 32 clubs. This role will track and report on sponsored social content across the ecosystem, help clubs optimize monetized assets through insights and best practices, and manage assigned partnership workstreams. The ideal candidate brings strong social media and analytical experience, along with the ability to collaborate effectively across clubs, internal teams, and external partners. Prior sponsorship experience is a plus.

Responsibilities

• Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetization-related topics.
• Serve as a subject matter expert on branded content trends, platform opportunities, and strategies that help the League and clubs maximize revenue generated through social media.
• Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations for clubs and internal stakeholders.
• Analyze monetization performance across club and League social channels.
• Present insights, reporting, and recommendations through club meetings, trainings, internal stakeholder forums, and executive presentations.
• Own tracking and reporting related to League social monetization initiatives, including sponsorship-related deliverables and business impact.
• Help operationalize branded content and sponsored social deliverables for @NFL, ensuring timely execution and cross-functional alignment.
• Identify available social inventory and emerging monetization opportunities, inclusive of opportunities with native platform monetization programs (i.e. Facebook Content Monetization, X Amplify, etc.).
• Support strategic planning and execution for League content partnerships, including but not limited to Madden, Nike, etc.
• Partner cross-functionally across a variety of departments and stakeholders to support key business objectives.
• Manage and mentor at least one direct report.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or another related field.
• Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetization, or related field.
• Strong understanding of social media platforms, including TikTok, Instagram, Facebook, X, Threads, Snap, and Reddit.
• Experience building or maintaining reporting frameworks.
• Exceptional written and verbal communication skills, with the ability to work effectively across levels.
• Familiarity with social analytics, sponsorship measurement, and monetization reporting tools.
• Ability to create clear, visually compelling presentations, reports, and dashboards.
• Strong project management, organization, and attention to detail across multiple workstreams.

Other Key Attributes / Characteristics

• Strategic, proactive, and solution-oriented.
• Collaborative and service-minded, wi

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and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE

NFL Core Values

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE

Talent Attributes: What we expect for our employees

• Embody an enthusiastic, proactive can-do attitude
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset