Senior Product Marketing Manager, The Athletic

The posting, as The New York Times wrote it

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The New York Times is hiring a collaborative Senior Product Marketing Manager for The Athletic . Reporting to the Director of Product Marketing, you will combine strategic product partnership with go-to-market leadership for priority Athletic products, features, and experiences.

In this role, you will bring market insights directly into product development by transforming customer needs, marketplace dynamics, and behavioral data into relevant recommendations. You will partner with product teams from discovery and strategy through launch and measurement, helping the team build experiences that support acquisition, engagement, and retention.

You will also lead go-to-market strategies for major launches and product updates working with Product, Marketing, Research, Editorial, Creative and other teams. You will define positioning, develop messaging, align team members, and ensure launches reach the right audiences with the right value proposition.

This role sits at the intersection of customer insight, product strategy, positioning, launch planning, and performance measurement. You are comfortable operating in ambiguity, influencing without authority, and making complex ideas clear. You are a hands-on builder yourself who enjoys building prototypes to help get your ideas across. You have direct experience scaling adoption and habituation with apps.

Responsibilities

Partner directly with Product teams to represent customer and market perspectives in planning, prioritization, and roadmap decisions.

Use research and data to identify customer needs, prioritize use cases, and uncover market opportunities for Athletic products and experiences.

Lead end-to-end go-to-market strategy and execute major product launches by defining positioning, messaging, audience strategy, creative briefs, channel plans, and enablement materials.

Translate complex product capabilities into compelling customer benefits and clear value propositions tailored for sports fans.

Collaborate with Growth Marketing and Product teams to uncover opportunities across the entire user journey (acquisition, activation, onboarding, engagement, conversion, upsell, and retention).

Define success metrics, analyze post-launch performance, and establish feedback loops to inform future product and marketing strategy.

Build clear narratives, frameworks, and presentations that align partners around customer needs, product strategy, and project impact.
[…]
ation. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here .

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

For information about The New York Times' privacy practices for job applicants, click here .

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site . The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general .