Vice President, Audience Insights

The posting, as The New York Times wrote it

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role

The New York Times is hiring a Vice President, Audience Insights to lead a high-impact team of researchers working to inform company-wide priorities.

You will oversee rigorous, insightful, and actionable research for partners spanning our data, design, growth, product, marketing, and strategy organizations, as well as the newsroom. You will also work with company leaders to shape a research agenda that helps The Times continue to understand, reach, and engage the audiences that our mission and business rely on.

This is a hybrid position, and you will work out of our NYC headquarters at least three days per week. You will report to the SVP, Strategy and Corporate Development.

Responsibilities

In this role, you will

• Lead and mentor a team of multidisciplinary researchers, and nurture the team’s joyful and collaborative culture.
• Oversee audience research programs with product and design teams to define our target audiences, understand their needs, and inform roadmaps.
• Oversee audience research that shapes our marketing strategy, creative development and messages, and measures the effectiveness of our campaigns and other communications.
• Oversee research to help drive audience engagement with our site and apps, subscription conversion, retention and win-back.
• Shape audience research programs that support newsroom strategic priorities.
• Communicate widely about both internal and external research, putting findings in context for Times executives and teams.
• Harness best practices for research, including the use of A.I., that enhance productivity and quality while maintaining methodological integrity.
• Demonstrate support and understanding of the value of journalistic independence, and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 15+ years of experience in primary research, market research, UX research, and consumer insights, including in a content or digital product company.
• 7+ years of experience managing high-performing teams and navigating matrixed stakeholder environments.
• Demonstrated ability to influence decisions through research-based insights.

Preferred Qualifications

• Advanced degree in a quantitative or social science field.
• Experience with both digital product design and traditional market research.

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Additional Compensation and Benefits

For roles in the U.S., dependent on your r
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ation. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here .

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