Senior Director of Performance Creative

The posting, as Thrive Market wrote it

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

You own performance creative end-to-end: the strategy, the testing engine, the team, the agency relationships, and the customer journey beyond the ad, across Meta (top channel), TikTok, Google, YouTube, Reddit, and CTV.

You Will

• Own the creative testing roadmap. Decide what gets made, what gets tested, and how winners get iterated. Build the structured experimentation program across hooks, messages, personas, products, formats, creators, whitelisting and offers, and turn learnings into the next generation of briefs.
• Drive creative diversification. Break the program's reliance on a small number of winning ads. Create bigger creative unlocks through diversification of personas, insights, concepts, hooks, and formats, and deliver a more consistent distribution of spend.
• Absorb the creative strategist function. Translate customer research, reviews, social listening, competitive intelligence, and performance data into actionable creative opportunities. Write the briefs, develop the concepts, and keep the pipeline full.
• Own the agency portfolio. Manage all performance creative agency relationships, including TubeScience today. RFP, identify, onboard, and manage the right external partners over time as the roster evolves.
• Own the performance customer journey beyond the ad. Personalized landing pages, LP content and design improvements, and close partnership with UX to build stronger persona-based journeys from ad to landing page to conversion.
• Monitor creative fatigue. Track performance deterioration at the creative level and keep a pipeline that replaces winners before they fade.
• Lead and inspire the creative team. Lead, mentor, and develop the ~6-person performance creative team, fostering a culture of experimentation, accountability, and continuous learning.
• Partner across growth. Work with the Senior Director, Growth on testing priorities and channel strategy, and with Measurement and Analytics on readouts (Northbeam attribution, Haus incrementality), so creative decisions follow data, not opinions.

Scope notes

• Production budget: Manage a lean, scrappy budget as most content is self-created. A sizeable CTV and YouTube creative budget is managed today by the brand creative d

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t Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.

Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer

At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!

Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment.

If you need assistance or accommodation due to a disability, please email us at eeo@thrivemarket.com and we’ll be happy to assist you.

Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com .

© Thrive Market 2026 All rights reserved.

JOB INFORMATION

• Total Compensation includes Base Salary, An Annual Bonus, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
• Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
• This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.