Associate Director, SEO & AI Visibility

The posting, as Tombrascareers wrote it

Tombras is seeking an Associate Director, SEO & AI Visibility to help lead the next era of search for our clients.
This is not a traditional SEO role. Search has evolved beyond blue links, rankings, and click-through rate alone. Today, brands are increasingly discovered through AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, reviews, maps, and other answer-first environments that shape consumer decisions before a website visit ever happens.
We are looking for a modern search leader who is equally comfortable driving enterprise SEO strategy, building AI-enabled content workflows, guiding GEO/AEO programs, and helping clients measure visibility across both traditional search engines and LLM-driven discovery platforms.
This role sits within Tombras’ Integrated Search team and reports into senior SEO leadership. You will serve as a senior strategic partner to clients across technical SEO, local SEO, content strategy, AI visibility, and organic performance measurement.
Why Join Tombras’ Integrated Search Team?
Tombras is one of the leading independent agencies in North America, built to connect data, creativity, media, and technology in ways that drive real business results.
Our search team has long been recognized for elite performance in traditional SEO and integrated search. Now, we are building what comes next: modern SEO programs designed for a world where consumers increasingly discover brands through answer engines, AI summaries, cited sources, platform-native search, and conversational interfaces.
This is an opportunity to help define that future inside an agency that values deep expertise, innovation, and practical execution.

Where you'll be working: Atlanta, GA, Portland, OR or Knoxville, TN. Relocation Assistance may be provided.

What you'll be doing

• Lead SEO and AI visibility strategy for national, enterprise, and multi-location brands across technical SEO, content SEO, local SEO, and emerging answer-engine optimization programs.
• Architect modern organic discovery strategies that improve brand visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, reviews, and other platforms influencing consumer decision-making.
• Translate shifting search behavior into actionable client strategies, helping brands adapt to zero-click search, cited-answer environments, and AI-mediated discovery.
• Build and refine GEO/AEO frameworks focused on semantic clarity, entity optimization, structured content, source credibility, schema, internal linking, and answer-first content architecture.
• Develop AI-enabled content workflows that improve the speed, consistency, and quality of SEO deliverables, including content briefs, optimization recommendations, page refreshes, FAQ generation, internal linking recommendations, and other scalable workstreams.
• Ensure AI-assisted workflows are grounded in brand truth, first-party inputs, subject matter expertise, and sound editorial judgment rather t

[…]
coverability, and business-impact measurement.

• AI-enabled workflows make the team faster and smarter without sacrificing quality, accuracy, or strategic thinking.
• Brands improve their visibility not only in search engine results pages, but also in AI-generated answers, cited responses, and platform-native discovery environments.
• Junior team members become stronger strategists and operators under your leadership.
• Tombras continues to strengthen its market position in modern search, local SEO, and AI visibility.

Why you'll want to work at Tombras

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values .

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

This is a hybrid role. You will work in your assigned office Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.