Director, Marketing

The posting, as Trella Health wrote it

At Trella Health, our mission is simple: empowering meaningful change in healthcare.

We are building AI-enabled intelligence and workflows that help healthcare organizations make smarter decisions, strengthen operations, and support healthier outcomes for patients. Our platform connects health systems and post-acute providers through actionable intelligence and connected workflows that improve how care is coordinated across the healthcare continuum.

That work starts with our people. Trellavators are collaborative, curious, and committed to doing meaningful work that makes a measurable impact. We move quickly, support each other, keep our commitments, and continuously look for better ways to serve our customers and one another.

If you are excited by the opportunity to grow your career while helping shape the future of healthcare intelligence, workflows, and outcomes, we would love to meet you.

Position Overview

We are seeking a Director of Marketing to own the marketing function at Trella and lead it through our next stage of growth. This role oversees the full breadth of marketing including demand generation, brand awareness, content, communications, and internal marketing across a multi-product portfolio that spans three markets: Post-Acute, Specialty Therapy & HME, and Health Systems. As an AI-first healthcare organization, we need a leader who will run the marketing engine, balance pipeline targets across all three markets, embed AI throughout the team’s workflows, and move multiple high-stakes projects forward at once.

Location: This is a hybrid role with 1 day a week in our Atlanta, GA headquarters.

Reports to: EVP, Customer Growth and Operations

As the Director of Marketing at Trella, you will lead:

• Pipeline & Demand Generation
• Own the marketing-sourced pipeline number as the single most important measure of success, delivering predictable, scalable, and repeatable pipeline that converts to revenue across all markets.
• Set and hit pipeline targets by market (Post-Acute, Specialty Therapy & HME, and Health Systems) and by product, directing spend and effort toward the biggest gaps and biggest growth opportunities.
• Monitor and optimize the channels that create pipeline (digital/paid, SEM, website, email, and webinars), restoring underperforming channels and standing up new plays as buyer behavior shifts.
• Build demand programs that feed and accelerate the BDR and sales motions, tightening hand-offs so marketing activity becomes qualified pipeline.
• AI-Forward Marketing
• Embed AI across marketing workflows (content production, campaign creation, audience research, personalization, and performance reporting) to give a lean team the leverage of a much larger one.
• Set the standard for how modern, AI-first marketing gets done at Trella, continuously adopting new tools and redesigning processes around them.
• Multi-Product Positioning & Messaging
• Develop deep command of our products, buyers, markets, and compet

[…]
e patient care transitions, and grow with confidence.

Since launching our first product in 2016, Trella Health has continued to grow our team, our platform, and our impact across healthcare. Today, we support more than 17,000 customers, including leading post-acute providers and health systems, and more than 63,000 users across the care continuum.

Trella Health is headquartered in Atlanta, with a growing presence in Philadelphia and team members located across the country.

Join Us

At Trella Health, you will have the opportunity to do meaningful work with people who are focused on outcomes, committed to continuous improvement, and supportive of one another. We believe great work happens when team members feel trusted, connected, and empowered to grow.

Our culture is built on transparency, accountability, partnership, and the belief that better healthcare starts with better decisions. Trellavators work hard, move fast, celebrate wins, and have fun along the way.

We offer competitive compensation and a comprehensive benefits package designed to support team members inside and outside of work, including:

• Health, dental, vision, and voluntary benefits
• Competitive salary, incentive compensation, and equity shares
• 401(k) retirement savings
• Flexible PTO and 10 paid holidays
• Flexible work hours
• Paid leave programs
• Marketplace for discounted retail and entertainment

At Trella Health, you can grow your career while helping build technology that strengthens healthcare operations, improves care coordination, and supports healthier outcomes for patients.

Equal Opportunity Employer

Trella Health is an equal opportunity employer. All persons will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, handicap, veteran status, genetic information, or any other protected status as recognized by federal, state, or local laws.