Director of Integrated Marketing

The posting, as Triple Whale wrote it

What do we do?

Triple Whale is the AI operating system built for modern commmerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line.

We pull every signal in your business into one place, and put it on the most trusted measurement foundation in the industry. And on top of that, we give you the only AI harness in commerce — Moby — letting you tap any LLM you want, grounded in the full context of your business. Moby doesn't just surface insights, it executes decisions for you, with automations that make the rest of your stack smarter.

The result: more than 65,000 brands like Kitsch, OUAI, and True Classic turn mountains of complex data into actions that actually grow profit, at a speed and scale that is not humanly possible.

About the role

Triple Whale is hiring a Director of Integrated Marketing to connect strong ideas with the channels and programs that turn them into demand, qualified pipeline, and new customers. You’ll own Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns.

We’re looking for someone with depth in both content and demand generation. You should know what makes a story worth reading, how to get it in front of the right people, and how to turn that attention into business. You’ll bring strong judgment about the work itself and the analytical skills to decide where we should invest.

You’ll lead the established heads of Content and Performance, setting direction, developing their capabilities, and holding the teams accountable for results. You’ll partner closely with Brand, Creative, Creator Marketing, Product Marketing, and Ecosystem Marketing to bring the work to life.

What you’ll do

Own the evergreen content and performance strategies

You’ll build a year-round strategy that connects audience needs and business priorities across content, paid acquisition, lifecycle, and conversion rate optimization. You’ll partner with Product Marketing and Sales to identify customer problems, buying motivations, and barriers to purchase. You’ll turn those insights into audience-specific programs that build demand and help people evaluate and buy.

On Content, you’ll partner with the Head of Content to shape the editorial strategy across social, video, thought leadership, and education. You’ll develop distinctive points of view, choose the stories and formats to invest in, and set clear quality expectations. You’ll connect original ideas with distribution, giving strong work a longer life across channels while balancing timely stories with lasting educational value.

On Performance, you’ll partner with the Head of Performance on channel strategy, audience targeting, and testing priorities. You’ll work with Creative, web partners, and Product Marketing to improve offer
[…]
es to helping customers evaluate and buy independently.

• A record of building evergreen content and demand programs and owning integrated campaigns from brief through results. You can show distinctive campaign ideas and explain the customer insight, creative choices, distribution strategy, and commercial results behind them.
• Strong analytical skills and experience making investment decisions using acquisition costs, conversion, pipeline quality, and business results. You understand the limits of attribution.
• Deep, practical AI proficiency in profession and personal lives, with examples of repeatable workflows that go beyond basic prompting and improve research, creative development, analysis, or marketing execution. You can explain the tools, context, quality controls, and results behind the work.
• Clear communication, direct feedback, and the ability to bring teams with different priorities together around a plan.
• Familiarity with the ecommerce landscape is a strong plus
• Familiarity with the broader AI & data landscape is also a strong plus

Base Compensation Range: $195,000-$220,000

Our compensation ranges are set using benchmarks from growth-stage companies and factor in function, level, and location—so everything stays balanced and competitive. The range listed on each job posting reflects the minimum and maximum target salary across all U.S. locations.

Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join Us in Making Waves

If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.

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