Content Marketing Lead

The posting, as TRM Labs wrote it

BUILD A SAFER WORLD.

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

The Content Marketing Lead produces TRM's flagship brand content: high-impact, globally relevant work that makes TRM the reference point on the issues that define modern crime and how it's fought. You'll spend most of your time creating that content with TRM's experts and making sure it reaches the audiences who matter. You'll also set the quality bar for content across TRM and build the frameworks and AI workflows that let marketers across regions and campaigns produce strong work on their own.

The impact you will have

• Create flagship content with TRM's Insights, Policy, leadership and other SME teams that makes TRM the authority on the issues that matter most to our customers
• Own distribution for everything you produce. Run TRM's owned channels directly, and partner with Demand Gen, Comms and other teams to get your work into the channels you don't own, from paid promotion and earned media to executive voice. For now, you'll also oversee TRM's corporate social channels
• Own TRM's voice and tone. Build the style guide, templates and AI workflows that help regional and demand marketers produce on-brand content, and give the final edit on high-visibility work
• Own TRM's blog/Resources hub and, with technical and agency partners, the SEO/GEO content strategy. Produce the content that moves search and AI-citation metrics on the topics that matter most to TRM

What we’re looking for

• 5+ years of B2B content marketing, with a portfolio of flagship, point-of-view work. A background in cybersecurity, threat intelligence, fintech or public-sector-facing work is a strong plus
• Strong editorial judgment, and experience setting standards other teams adopt
• An AI-native approach: you use AI across research, drafting, repurposing and optimization, and you're curious about new tooling
• A distribution mindset: you plan how a piece will reach people before you publish it
• Experience working with SEO/GEO specialists and owning the performance of the content you produce
• An excellent writer who can distill nuanced, technical topics for different audiences

Learn about TRM Speed in this position

• Ship first-to-market: when Design is backed up before a launch and a competitor is about to announce a comparable solution, break a white paper into blog posts and publish yourself to win the moment
• Build scalable systems (templates, standards) so quality content ships faster without adding headcount
• Use AI to compress drafting and production cycles
• Move content from idea to press-ready without unnecessary hand-offs

THE FOLLOWING REPRESENTS THE
[…]
privacy-policy.

We collect the information you provide (such as your resume, work history, and contact details) solely for the purpose of evaluating your candidacy for current and future roles at TRM.

Because our hiring cycles for certain positions may span 24 to 36 months, we retain your personal information for up to 36 months from the date of your application. After that period, your data is deleted unless a different retention period is required or permitted by law.

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with applicable data protection laws, you have the right to access, correct, or request deletion of your personal data at any time before that period ends. To exercise any of these rights, contact us at privacy@trmlabs.com.

To notify TRM Labs that you believe this job posting is non-compliant, please submit a report through this form https://docs.google.com/forms/d/e/1FAIpQLSc6e8jRCl2cQwgIzXLpIGQXtwvMQh__TcokvO2toAAkT44A6Q/viewform?usp=dialog. No response will be provided to inquiries unrelated to job posting compliance.

The use of AI tools of any kind (including but not limited to notetakers, interview assistants, and real-time coaching tools such as Otter.ai, Fireflies, Fathom, Cluey, or similar) during TRM interviews is not permitted without prior approval from TRM. TRM uses its own internal tools for note-taking to ensure a consistent and confidential experience for all candidates.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this form https://docs.google.com/forms/d/e/1FAIpQLSevmAzPxWOYm_7kMHb9lEJlX3tpdBeHvvvNWjsI_6xhUfnXjw/viewform?usp=dialog.

RECRUITMENT AGENCIES

TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement.