Senior Vice President, Growth & Commercialization

The posting, as Underscore Marketing wrote it

Department: Business Intelligence & Strategy

Senior Vice President, Growth & Commercialization

About Underscore

Underscore is a specialized commercialization partner helping biopharma organizations apply strategic media and professional services to activate healthcare professionals and patients for new treatments, including rare disease and oncology launches and brand growth efforts.

Our next chapter is powered by deep strategic expertise, data and technology-enabled solutions, productized intellectual property, a repeatable innovation engine, strong commercialization, and a clear market position.

To help build this next chapter, we are seeking a Senior Vice President, Growth & Commercialization.

Position Overview

The SVP, Growth & Commercialization is accountable for Underscore’s market-facing growth engine. This leader owns agency positioning, marketing, business development, pipeline generation, new client acquisition, and the commercialization of new products, services, and capabilities.

The role does not own Innovation governance or Product development. Instead, the SVP works as the commercial counterpart to the SVP, Innovation, Product & Technology: Growth brings market trends, prospect feedback, competitive intelligence, and client demand signals into the innovation funnel; Product brings selected products and capabilities into commercialization for packaging, positioning, enablement, launch, adoption, and revenue realization.

The role also partners closely with Client Services, which retains and grows existing accounts, Strategic Solutions, which delivers client solutions and consulting, and with Strategic Operations, which operationalizes new offerings so the organization can deliver them consistently and at scale.

Position Purpose

The primary mission of this role is to answer five critical questions:

Where should Underscore compete and grow?

How should Underscore continue to position and differentiate itself as market changes occur?

How do we continue to generate qualified demand and win new clients (strategic approach, staffing, messaging, materials) ?

How do new products and capabilities in development become market-ready offerings?

How do we drive adoption, utilization, revenue, and commercial learning after launch of new products and services?

Own the Growth Strategy and Commercial Engine

Build and lead the integrated system for market visibility, demand generation, pipeline development, new business, and new client acquisition.

Responsibilities

• Develop enterprise growth strategy, annual priorities, and measurable growth plans with support from leaders, consultants and staff
• Own agency marketing, ongoing brand positioning, thought leadership, and market visibility
• Lead business development and sales strategy, pipeline governance, and new-client pursuits
• Translate market trends, competitive activity, prospect feedbac

[…]
nablement, launch, and adoption plans

• Balances buyer value, delivery feasibility, and economics

Commercial Acumen

• Understands agency economics, buyer decisions, revenue levers, and margin implications
• Uses evidence to prioritize opportunities

Executive Influence

• Aligns leaders without relying solely on hierarchy
• Communicates complex choices simply and credibly

Cross-Functional Leadership

• Creates productive operating relationships across Product, Operations, Client Services, Strategy, Media, Analytics, and Finance

Change Leadership

• Builds adoption for new commercial systems, positioning, and offerings

Effective Communication

Creates clear market narratives and adapts communication to buyers, employees, and executives

Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.

Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.

If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.

Equal Employment Opportunity Statement
Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.