Brand Manager

The posting, as Unusual Machines wrote it

Unusual Machines is a U.S.-based drone and drone parts company focused on the small and First-Person View (FPV) segments of the drone market. Our brands - Rotor Riot, Fat Shark, Rotor Lab and - coming soon - Upgrade Energy - are some of the most respected names in FPV and have helped shape the industry through e-commerce, product development, and a deep connection with the pilot community.

We’re expanding into enterprise and defense - bringing our obsessive attention to performance, design, and U.S.-based manufacturing into high-stakes environments like search and rescue and military innovation. With several of our products already approved by the Defense Innovation Unit, we’re solving procurement issues for customers who demand speed, agility, and compliance.

If you love working at the intersection of community, content, and cutting-edge technology, you’ll feel right at home here.

You in This Role As the Brand Marketing Manager, you will own and evolve the brand strategy for Unusual Machines and its portfolio of brands, including Rotor Riot, Fat Shark, and Upgrade Energy. You’ll serve as the steward of our brand identity—shaping how we show up in the market, how we tell our story, and how customers connect with our products across every touchpoint, both physically and digitally.

This role blends strategy and execution. You’ll define brand positioning, translate insights into compelling campaigns, and ensure consistency across digital, physical, and experiential channels. You’ll work cross-functionally with Product, Sales, and Creative to bring our vision to life while using data and customer feedback to continuously refine our approach.

We are seeking a Product-Driven Brand Manager to own the market positioning of our American-made drone component manufacturing company . You will translate complex hardware and product capabilities into clear competitive advantages, driving adoption across hobbiest, commercial and defense sectors. You are both a creative thinker and a disciplined operator—comfortable building narratives, launching campaigns, and measuring performance to drive growth, loyalty, and long-term brand equity.

A Day in the Life

• Partnering with leadership in defining and refining brand positioning and messaging across the Unusual Machines technical product and social presence portfolio
• Leading integrated marketing campaigns across digital, social, and offline channels
• Tracking rival features, pricing changes, market share shifts, and category trends.
• Partnering with Product and Creative teams to ensure brand consistency across launches and packaging
• Analyzing market trends, competitive activity, and consumer insights
• Translating customer feedback and VoC data into actionable brand improvements
• Collaborating with Sales to align brand strategy with go-to-market and revenue objectives
• Lead the implementation of leveraging customer data to drive meaningful change in our overall consumer experience
• Review

[…]
onstrated success building and leveraging Voice of Customer programs

• Expert-level understanding of social media platforms, content strategy, and community engagement
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience

Preferred

• Experience managing or scaling a global brand in a highly technical environment
• Familiarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)
• Ability to manage multiple projects in a fast-moving environment
• Working knowledge of UI/UX principles as applied to product and marketing experiences

What You’ll Gain

• Ownership of brand strategy across a growing, innovative drone portfolio
• The opportunity to shape how multiple enthusiast-driven brands connect with their audiences
• High visibility and close collaboration with executive leadership
• A role that blends creativity, strategy, and data-driven decision-making
• The chance to make a tangible impact on brand equity, customer loyalty, and growth

You’ll work closely with Product, Sales, Creative, and Leadership teams while maintaining clear ownership of brand strategy and execution across Unusual Machines.

Compensation

• Competitive compensation package $90,000 -$120,000

Benefits

• Equity
• Medical, Dental, and Vision Benefits
• 401(k)
• Generous PTO
• Paid Holidays
• Daily Catered Lunches

We are an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Unusual Machines participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

Candidates must be a US Citizen or permanent resident to be eligible for employment