Lifecycle Marketing Principal, Consumer Growth & Experience

The posting, as Upside wrote it

Meet Upside

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You'll Make

As the Lifecycle Marketing Principal, Consumer Growth & Experience, you'll be responsible for the growth of Upside’s automated, full-funnel consumer lifecycle engine that isn't tied to a single merchant bet. You'll build and scale onboarding, habituation, and referral/advocacy programs that compound across every vertical (fuel, grocery, restaurant, and more), and you'll be lifecycle's hands-on partner to our product and product marketing teams as we turn our consumer facing surfaces, on-and-off platform, into a genuine growth channel. You'll report to the Director of Lifecycle Marketing and operate with practitioner-level autonomy: no direct reports, high accountability, hands-on in Braze.

What You'll Do

Own & Scale the Core Funnel

• Architect the Automated Funnel: Lead "Core Lifecycle" work streams, helping us continue to evolve the program into a robust, automated ecosystem. You will personally design, build, instrument, and optimize sophisticated lifecycle automations across onboarding, habituation (M1–M3 retention), reactivation, high-upside viral referral loops, and more.
• This is a highly hands-on role requiring deep expertise in CRM and marketing automation platforms to create scalable, "always-on" drivers of MAU and retention.
• Build with a test-and-learn mindset; every meaningful automation change ships with a control or holdout

Drive Cross-Platform Experience

• Be lifecycle's primary hands-on partner to Product product and product marketing on Braze-orchestrated experiences, on and off platform (content cards, in-app messages, connected content, etc) and owned off-platform surfaces (email, push, SMS), turning them into a scalable acquisition and engagement channel.
• In partnership with product marketing, support GTM strategy, feature & capability launches, and experimentation cadences with the goal of deeper product adoption.
• Define the technical data requirements (events, attributes, etc) these experiences need, in partnership with martech, analytics, and data science teams.

Modernize Referral & Advocacy

• Support the evolution and optimization of Upside's referral program end to end as a modern, automated advocacy loop, in tight partnership with product marketing and product teams.

Strategic Influence & Autonomy
[…]
r this full-time position varies by work location:

• Tier 1: NYC $185,000 – $200,000
• Tier 2: Washington, DC $170,000 – $185,000

In addition to base salary, this position is also eligible for equity and benefits.

The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range for your location during the hiring process.

#LI-Hybrid
#LI-CO1

Benefits

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development stipend
• Transparent culture
• Amazing mission!

Diversity and Inclusion

Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email accommodations@upside.com.

This email is for accessibility accommodations only, it should not be used to submit job applications.

Notice To Recruiters And Placement Agencies

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.