Head of Content

The posting, as vCluster Labs wrote it

As Head of Content at vCluster Labs, you aren’t just publishing blog posts; you are owning the content engine that puts vCluster Labs in front of the technical leaders building and running AI infrastructure. As we build out our demand generation function, you’ll create the steady stream of content that powers our campaigns, from search and AI answer engine visibility to webinars and flagship research. This is a strategy and execution role: you’ll write, direct others’ writing, and own content’s impact on pipeline. You’ll sit between Product Marketing and Demand Gen, turning our core themes into a content program that reaches and influences our buyers.

As Head of Content, your role will include

• Content Strategy & Editorial Calendar: Own the content process from strategy to execution. You’ll take the core themes from Product Marketing and turn them into an editorial calendar that supports our campaigns, deciding what gets built, when, and by whom.
• Writing & Orchestration: Write high-impact content yourself and direct contributions from Product Marketing, DevRel, and subject matter experts across our Solutions Engineering and Product teams. You’ll piece it all together into one coherent story and partner with Social to get it in front of the right audience.
• Search & AI Answer Engines: Build our SEO and AEO practice from the ground up so vCluster Labs ranks for the searches and AI prompts our buyers care about. You’ll start with an audit of where we stand and a prioritized plan to grow organic and AI referral traffic.
• Thought Leadership Programs: Lead our big content initiatives, including an annual industry research report, executive bylines and points of view that speak to infrastructure and AI leaders.
• Campaign & Pipeline Content: Partner with Demand Gen and our field and account-based marketing teams to deliver the assets their programs need, including a monthly webinar, customer stories, and content tailored to the accounts we’re targeting.
• Measurement: Set baselines and targets for organic, AI referral and conversion metrics, and report how content influences pipeline.

This role could be a fit for you if you bring:

• Content Strategy Experience: 7+ years in B2B marketing with a track record of owning content strategy and an editorial calendar for technical products. We’re open on background: content marketing, product marketing and DevRel paths all fit.
• Writing Craft: You write content that lands with technical buyers, and you can interview an engineer and turn it into a piece a CTO forwards. You’re a strategist who writes, not just an editor or copywriter.
• Pipeline Impact: Content you’ve built that measurably drove pipeline, plus experience supporting demand gen, field or account-based programs.
• Search Expertise: Hands-on SEO experience, a working point of view on AEO and generative search, and fluency with tools like GA4, Search Console, Ahrefs or Semrush.
• AI-Native Content Production: You use

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ompetitive compensation package, including equity.

• Premium Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
• Flexible Working Schedule:  You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
• Workplace Flexibility:  We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

CULTURE & VALUES

At vCluster Labs, we value and stand for

• Make it Happen: We have a relentless bias for action and the grit to push through obstacles. We do whatever it takes to figure it out, put in the work, and ruthlessly prioritize the actions that drive measurable impact for the business.
• Own the Outcome: We understand that our responsibility doesn't end when a task is checked off; it ends when the value is delivered. We connect our daily individual actions to the broader success of the company and our customers.
• Create Wow: We measure success by the experience we generate, both inside and outside the company. For our customers, this means impressive speed and intuitive experiences. For our team, this means going the extra mile to support one another and to continuously drive each other to new heights.
• Open Source, Open Mind: We are actively contributing to and maintaining open-source projects. Internally, we foster meritocracy — the strongest ideas win, no matter who or where they come from.
• Build Tomorrow’s Standards, Intentionally: We don't just ship software; we define the state-of-the-art of tomorrow. We are fearless in tearing down old approaches to build something better, but we are disciplined in how we do it because we know our users rely on our technology to run mission-critical infrastructure platforms.