VP, Global Growth Marketing
vCluster Labs · Remote · United States · GBP 125k–GBP 145k
Posted by vCluster Labs on their careers site · View the original posting
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The posting, as vCluster Labs wrote it
As VP, Global Growth Marketing at vCluster Labs, you aren’t just running demand gen campaigns; you are building the global growth engine that turns market awareness into predictable, measurable pipeline. We already have strong product marketing, creative, community, ecosystem partnerships and events. Your job is to pull them into one system that covers ABM, field marketing, digital demand and marketing operations, using modern, AI-native ways of working. You won’t inherit a working machine here. You’ll build it, and you’ll own the strategy, team, budget and systems that tie marketing investment to revenue.
As VP, Global Growth Marketing, your role will include
- Global Demand & Pipeline: You will own the global demand strategy, pipeline targets, budget and performance across enterprise and AI infrastructure markets. You’ll build an always-on engine that covers paid digital, inbound, outbound orchestration, ABM, events and field. You’ll set funnel targets and conversion benchmarks and be accountable for marketing-sourced and marketing-influenced pipeline.
- Account-Based & Field Marketing: You will build and scale a global ABM motion aimed at high-value accounts and buying groups. You’ll work with Sales leadership on account selection, intent signals and coordinated execution. You’ll also lead field programs across North America, EMEA and other priority markets, and you’ll measure every event and executive program by how it moves accounts forward and creates pipeline.
- Digital Growth & Conversion: You will own paid search, paid social, retargeting and other acquisition channels. With Product Marketing and Creative, you’ll run website conversion, landing pages and experimentation. You’ll manage agencies against clear ROI targets and work with content and SEO/AEO to turn organic and AI search visibility into demand.
- Marketing Operations & Analytics: You will build the marketing ops foundation for a high-growth global revenue org: funnel architecture, lifecycle definitions, attribution, lead routing, scoring and dashboards. You’ll work with Revenue Operations to keep data flowing cleanly across Salesforce, HubSpot and other GTM systems. You’ll also bring in AI-enabled workflows that make the team more efficient and personalize outreach at scale.
- Team Leadership & Executive Partnership: You will build and lead a global team that covers demand gen, ABM, field, events and marketing ops, with clear ownership and operating rhythms. You’ll be a strategic partner to Sales and executive leadership. You’ll own planning, resource allocation and budget calls, and back your recommendations with data.
- Early Impact: In your first 30 days, you’ll set the growth strategy and operating plan, agree a data and attribution roadmap with RevOps, and stand up an initial ABM motion. Within 3 to 6 months, you’ll have a repeatable pipeline engine with reliable reporting on sourced and influenced pipeline and how efficiently budget turns into pipeline
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ompetitive compensation package, including equity.
- Premium Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
- Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
- Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.
CULTURE & VALUES
At vCluster Labs, we value and stand for
- Make it Happen: We have a relentless bias for action and the grit to push through obstacles. We do whatever it takes to figure it out, put in the work, and ruthlessly prioritize the actions that drive measurable impact for the business.
- Own the Outcome: We understand that our responsibility doesn't end when a task is checked off; it ends when the value is delivered. We connect our daily individual actions to the broader success of the company and our customers.
- Create Wow: We measure success by the experience we generate, both inside and outside the company. For our customers, this means impressive speed and intuitive experiences. For our team, this means going the extra mile to support one another and to continuously drive each other to new heights.
- Open Source, Open Mind: We are actively contributing to and maintaining open-source projects. Internally, we foster meritocracy — the strongest ideas win, no matter who or where they come from.
- Build Tomorrow’s Standards, Intentionally: We don't just ship software; we define the state-of-the-art of tomorrow. We are fearless in tearing down old approaches to build something better, but we are disciplined in how we do it because we know our users rely on our technology to run mission-critical infrastructure platforms.