Director, Digital Strategy, Communications

The posting, as Vera Institute of Justice wrote it

About the role

The Digital Strategy Director is responsible for conceiving, developing, managing, and executing Vera’s digital engagement and digital advocacy strategy, and managing content across digital channels, from Vera’s website to social media platforms and email. The Digital Strategy Director supervises a team that uses Vera’s digital presence to advance Vera’s mission and goals, by planning and executing campaigns to grow Vera’s audience strategically, distributing our message efficiently, measuring and tracking the impact of communications efforts, and deploying best-in-class techniques and tactics. They develop and manage Vera’s in-house digital capacity, including social media management and content creation, digital marketing, web design and development, and digital content planning and production .

• Digital Advocacy Campaign Planning and Strategy
• Conceive, design, and implement integrated multi-channel digital advocacy campaigns across web, social media, paid media, email, and SMS
• Develop and implement Vera’s strategy for public engagement through digital tactics, channels, and tools, to support Vera’s broader public engagement and communications goals, including development and measurement of benchmarks, objectives, and key results
• Lead planning and strategy for digital campaigns and content, including, but not limited to: coordinating team resources, interfacing with program teams, and engaging with external partners to advance Vera’s programmatic objectives
• Effectively coordinate digital campaign strategy and execution within the Communications department and with the Advocacy & Partnerships and Vera Action teams
• Translate Vera’s work into compelling, accessible digital content and advocacy actions
• Track KPIs, analyze campaign performance, and manage digital dashboards to optimize real-time engagement
• Social Media and Rapid Response
• Oversee Vera’s social media strategy, tools, and processes for effective engagement through social media, and development of KPIs
• Create, maintain, and expand messaging to reach and engage target audiences
• Coordinate breaking news and rapid response for digital channels
• Web Development and Design
• Oversee Vera’s website engagement strategy, including managing relationships with external vendors overseeing website strategist and developers
• Strengthen Vera’s discoverability across search (SEO) and AI generated responses (GEO)
• Marketing
• Oversee strategy for Vera’s paid marketing efforts on digital channels, including managing external vendors, budgets and spending, and media planning
• T eam Management and Leadership
• Manage staff and outside consultants while fostering a collaborative work culture and mutual accountability
• Effectively partner and collaborate with Communications leadership and other departments across Vera
• Monitor performance metrics, track campaign return on investment, and apply data-driven insights to bolster digital e

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rofessionally - is a priority. To do this, we invest in the well-being of our staff through other rewards including merit pay, generous paid time off, a comprehensive health insurance plan, student loan repayment benefits, professional development training opportunities and up to $2,000 annual for education costs and fees relevant to Vera work, employer-funded retirement plan, and flexible time. To learn more about Vera’s benefits offerings, click here .

Application Process

To receive further consideration for this career opportunity, applicants are asked preliminary questions about logistics, their interest and qualifications. Selected candidates may be required to provide additional details about their experience via a phone screen/form in advance of an invitation for a virtual or in-person interview with the team. Some searches may explore scenarios during the interview process and/or an assessment prior to reference checks and a hiring decision.

Applications may also be faxed to

ATTN: People, Place, and Culture / [ JOBTITLE]
Vera Institute of Justice
34 35th St, Suite 4-2A, Brooklyn, NY 11232
Fax: (212) 941-9407
Please use only one method (online, mail or fax) of submission.
No phone calls, please. Only applicants selected for interviews will be contacted.

Vera is an equal opportunity employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, citizenship status, current employment status, or caregiver status.

Vera works to advance justice, particularly racial justice, in an increasingly multicultural country and globally connected world. We value diverse experiences, including with regard to educational background and justice system contact, and depend on a diverse staff to carry out our mission.

For more information about Vera, please visit www.vera.org .