Product Marketing Manager

The posting, as Veracityinsurance wrote it

At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent.

Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.

We’re growing fast and want you to be a part of it!

We're seeking an experienced and commercially sharp Product Marketing Manager to join our Marketing team. Reporting to the Lead Product Marketing Manager, this remote role supports Veracity's suite of sales-assisted programs – starting with the product liability risk family including nutraceuticals, cannabis, and beauty/cosmetics, along with developing restaurant and medspa segments.

This role primarily supports Veracity's in-house agency and its sales-assisted quoting and binding process for higher-complexity programs that require producer-level expertise. This role bears responsibility for ensuring the agency has the positioning, competitive intelligence, and enablement resources needed to generate and qualify leads, convert quotes into bound policies, and serves as product marketing's primary liaison into agency leadership on program performance and pipeline health.

Key Responsibilities
Vertical Market & Competitive Intelligence

• Conduct ongoing market research specific to the product liability risk family – tracking regulatory shifts, underwriting appetite changes, and competitive positioning across nutraceuticals, cannabis, beauty/cosmetics, and developing restaurant and medspa segments
• Monitor competitor program offerings, pricing structures, and coverage terms within these verticals and translate findings into actionable positioning guidance
• Partner with underwriting and program stakeholders to maintain a current, accurate understanding of program features, exclusions, and appetite shifts as they occur

Agency Sales Enablement

• Build and maintain positioning briefs, objection handling guides, competitive battlecards, and program guidelines that equip agency producers to sell across assigned programs
• Partner with agency leadership to identify enablement gaps and prioritize new resources based on pipeline impact
• Train and support agency producers on new program launches, coverage changes, and positioning updates

Pipeline & Performance Reporting

• Regularly report to stakeholders on quote-to-bind performance by sub-program, including analysis of drivers behind wins and losses
• Build and maintain the lead scoring framework and execution in partnership with sales agents and the CRM administrator
• Track an

[…]
bility to translate complex program and coverage detail into producer-ready sales language

• Proven ability to build trust and alignment with agency leadership and producers who are not direct reports
• Ability to track and interpret regulatory shifts and underwriting appetite changes across higher-risk specialty verticals
• Strong organizational skills with the ability to manage multiple sub-programs and shifting regulatory landscapes without losing prioritization
• Ability to translate market and pipeline data into enablement resources that move bind rate
• Proficiency with Microsoft Office Suite, Google Drive, CRM and agency management systems, and analytics platforms
• Insurance industry experience preferred – specialty/E&S or regulated-vertical experience in cannabis, nutraceuticals, beauty/cosmetics, or similar a plus

Perks

• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life

Why Veracity?

Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:

• Engage in groundbreaking projects that are reshaping the insurance landscape
• Collaborate with a group of dedicated, like-minded professionals
• Experience a culture that prioritizes growth and development

Compensation Range: $105k/yr - $115k/yr

We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.

If you need accommodation, please let us know during the interview process.