Social Content Marketing Lead

The posting, as VIA wrote it

VIA is making an impact, and so can you.

Headquartered in Boston, VIA provides mission-critical software for secure data exchange and trustworthy AI without compromising speed, simplicity, or resilience. Its military-grade architecture helps defense, public safety agencies, and humanitarian organizations use AI while maintaining control of sensitive, distributed data even in contested or offline environments.

Learn more: solvewithvia.com .

Big missions require an effective, results-driven, and highly organized storyteller. We’re looking for a Social Content Marketing Lead to translate VIA’s mission, product capabilities, and customer wins into compelling social media content that elevates our brand voice and builds an engaged global community across all major platforms. This is a hands-on, senior individual contributor role. You'll set the standard for how VIA shows up on social media, and do much of the execution yourself, leading agency partners, freelancers, and our team to support your goals.

In this role, your day-to-day will include

Strategy

• Social media strategy: Own VIA’s social media strategy across our priority channels (currently LinkedIn, X, Instagram, Threads, Facebook, and YouTube). Determine where and how we grow our presence next on platforms like Reddit, Medium, Substack, and other emerging channels. Define the goal, audience, voice, and visual guidelines for each channel, and align key stakeholders on the approach
• Analytics and optimization: Define the metrics that matter for each channel and connect social performance to VIA's brand, marketing, and pipeline goals. Use performance data, competitor research, and industry analysis to refine the strategy, and share regular insights with clear recommendations on a minimum of a monthly cadence
• Paid promotion: Identify when paid campaigns make sense, then define the goals, target audience, placement, and budget for each
• Cross-functional partnership: Lead VIA’s social media content calendar in partnership with the marketing team, product team members, the People and Operations team, leadership, and our external PR agency, keeping VIA’s voice and delivery consistent across product launches, company milestones, and everything that makes VIA unique
• Brand safety and approvals: Build and own the review and approval process for social content, including clear guidelines on what we can share about customers, product deployments, and partners. Partner with compliance, client delivery, and leadership on escalation protocol as needed

Execution

• Content creation and publishing: Own day-to-day scheduling and publishing across VIA's channels, creating content directly and directing designers, freelancers, and agency partners on visuals and video
• Audience engagement: Own the two-way conversation on VIA’s channels, responding thoughtfully and promptly to comments, mentions, and messages
• Community presence: Bring VIA into relevant groups and forums (e.g., Facebook or

[…]
ers who thrive in collaborative environments and celebrate the success of others

Benefits

What can VIA do for you?

VIA offers competitive benefits, flexible work options, and individualized mentoring and growth opportunities. Here are just a few of our VIAneers’ favorite perks:

• Compensation:
• This role offers a salary range of $100,000 - $130,000 USD per year
• 401K plan with up to 5% employer contribution
• Health: A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
• Family Support: Up to 24 weeks paid parental leave, a 4-week paid ramp-back program, and a $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
• Time off: Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December
• Remote work: Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to three well-located offices, designed for collaboration and stocked with everything you could need
• Opportunities to work remotely from eligible locations for up to 2 months per year
• Growth: Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
• A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
• Transit: Benefits to support commuting costs
• Connection: In-person events to foster team bonding and collaboration across different teams

Read more about our benefits and perks here .

Our commitment to Diversity and Inclusion

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.