Associate Discoverability Director, SEO & GEO

The posting, as VML wrote it

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Job Summary

The Associate Discoverability Director, SEO & GEO is a dedicated VML Discoverability consultant deployed to support strategic client engagements. Acting as a trusted advisor, this person delivers strategic guidance across organic search, technical SEO, content discoverability and AI-search readiness (Generative Engine Optimization). They lead planning sessions, workshops and roadmap development with clients, and partner closely with stakeholders to match search expertise to client needs.

The role is advisory. The consultant diagnoses, recommends and guides; client teams own implementation. Success means clients leave each engagement with a clear, prioritized SEO and GEO program they can operationalize.

Key Responsibilities

Individual

• Supervise execution of standard Organic Search recommendations for improving Organic Search on websites in various stages of development, keyword research utilizing leading industry tools, analyze and optimize on-page Organic Search signals like titles, descriptions, copy, images, internal links, comprehensive site audits and competitive analyses, Organic Search recommendations for non-website digital assets like video Connections, social media profiles, local listings, vertical directories and others
• Supervise documentation of client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
• Reviewing and providing feedback on direct reports' monthly organic search performance reports, decks, strategies and other deliverables
• Effective and persuasive presentations (verbal and written) for teams and clients
• Help enterprise clients expand their knowledge and use of search engine optimization and drive internal client adoption
• Attend meetings with other company functions necessary to perform duties and organizational development
• Stay current on the constantly changing search and technology industry
• Participate in new business pitches, RFPs, RFIs, scoping and new or expanded SOWs
• Identify opportunities, set goals, develop strategic plans, and outline tactical approa

[…]
te, patience, resourcefulness, receptiveness to feedback, self-awareness, detail orientation, discretion with confidential client information, lifelong learning and AI exploration

Preferred Qualifications

• Experience in a consultative or pre-sales role for a SaaS or martech platform
• Track record advising enterprise clients across multiple industries on SEO program design and operationalization
• Hands-on experience with Semrush Enterprise or AI visibility tooling
• Familiarity with Adobe Experience Cloud products
• Relevant certifications (for example, Semrush Academy or Google Analytics)

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$75,000 — $100,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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