Director, Digital Shelf (Walmart Retail Analytics & Platform Solutions)

The posting, as VML wrote it

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About the role

The Director, Digital Shelf (Walmart Retail Analytics & Platform Solutions) is a client-facing leader who uncovers why client items are winning or losing on Walmart's digital shelf and turns those findings into clear, prioritized action plans. Using both data and practical judgment, this leader identifies opportunities and gaps across a client's catalog and recommends the actions needed to improve discoverability, conversion, availability, and sales across Walmart's omnichannel ecosystem.

This role is VML's go-to expert on Walmart Supplier One, with Walmart Scintilla (formerly Walmart Luminate) and Retail Link as key supporting tools. It is both strategic and tactical: the Director explains why performance changed, connecting item setup, content quality, catalog and inventory health, and shopper data to pinpoint root causes, and then makes the item-level changes needed to fix them. They partner with internal and client teams to make sure every insight leads to a clear owner and a measurable result.

This role also supports Walmart merchant readiness for client teams, shaping the insights behind joint business plans, line reviews, and business reviews, and helps build the playbooks and frameworks that make Digital Shelf analysis repeatable across VML's Commerce Connections practice.

KEY RESPONSIBILITIES

Supplier One, Walmart Systems & Root Cause Analysis

• Serve as VML's lead expert in Walmart Supplier One, making hands-on, item-level changes (item setup, content, attributes, and catalog fixes) and monitoring content quality scores, in-stock rates, OTIF, inventory health, and buy-box performance to resolve issues affecting items at shelf.
• Use Walmart Scintilla (Channel Performance, Shopper Behavior, and Customer Perception) and Retail Link (DSS) to add sales and shopper context to Supplier One findings.
• Lead Digital Shelf root cause analysis for client catalogs and items, combining data (sales, traffic, conversion, in-stock, search rank, and content scores) with qualitative review (content and imagery, ratings and reviews, and competitive positioning) to explain w

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l teams, and to mentor team members.

• Strong communication skills, with experience presenting insights and recommendations to client leadership in a clear, action-oriented way.

Skills

• Walmart Supplier One, including item setup, content updates, and catalog maintenance
• Walmart Scintilla (formerly Luminate) and Retail Link (DSS)
• Root cause analysis for catalog and item performance
• Walmart merchant storytelling (JBP and Line Reviews)
• Client communication and presentation skills
• Cross-functional collaboration, mentorship, and project execution
• AI productivity and analytics tools

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$75,000 — $180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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