Associate Director - AEP Business Analyst (MarTech)

The posting, as VML/WPP Enterprise Solutions wrote it

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Job Summary

The Associate Director, Martech Technology Strategy is a client-facing role responsible for supporting and advancing Mazda North America Operations’ enterprise Martech roadmap under the direction of senior Technology Strategy leadership. This role sits within Technology Strategy and helps connect Mazda’s business goals to the technology, data, platform, governance, and operating model decisions needed to drive measurable growth.

This role helps manage the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering. They translate strategic direction into clear use cases, requirements, workstream plans, governance inputs, and decision support that cross-functional teams and partners can build, operate, and measure.

The role supports Mazda’s audience, segmentation, and taxonomy governance agenda, including the use of Claravine as the operational system of record for naming, metadata, campaign classification, and audience definitions across the Martech ecosystem.

At the Associate Director level, this person is expected to be a strong day-to-day strategy partner to Mazda stakeholders and internal delivery teams, helping shape recommendations, clarify trade-offs, and prepare decisions for senior client and agency leadership.

This role requires a minimum of four days per week in-office presence, with travel to Mazda and key partner locations as needed.

Key Responsibilities

Technology strategy and roadmap ownership

• Support the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
• Translate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail.
• Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Identify risks, dependencies, trade-offs, and decision points early, and escalate them with clear context and recommended paths forward.

CDP strategy, segmentatio
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ine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.

• Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks.
• Working knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations.
• Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder.
• Advanced degree in a related field.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$75,000 — $180,000 USD

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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