Lead Field Marketing Specialist - Business Development

The posting, as VTEX wrote it

Connecting enterprise teams to scalable commerce solutions

Focused on enterprise engagement and digital transformation initiatives

About the Field Marketing Team

The Field Marketing team is responsible for creating predictable, scalable pipeline and accelerating revenue growth by turning market awareness into qualified opportunities. The team drives integrated campaigns, outreach initiatives, account-based programs, outbound prospecting initiatives, and full-funnel execution in close partnership with Sales. Success in this function is measured by the ability to create meaningful sales conversations, generate qualified meetings, meet quarterly opportunity quota, and consistently contribute to pipeline growth.

The Role

As a Lead Field Marketing Specialist - Business Development , you will be responsible for creating qualified pipeline through strategic outbound prospecting, business relationship development, and high-impact follow-up across target accounts. This is a true hunter role focused on opening doors, building momentum within accounts, and creating sales opportunities through a combination of modern outbound tactics and traditional relationship-building skills.

The ideal candidate brings strong outbound sales experience, is confident working across Retail and B2C ecommerce focus, has a solid understanding of the ecommerce and digital commerce industry, and understands how to build a book of business over time.This person knows how to generate traction through cold outreach, thoughtful persistence, account research, referrals, event networking, and strong follow-up discipline. They are highly accountable, metrics-driven, and bring a proven track record of meeting and exceeding KPI expectations. The right person for this role has an outgoing, go-getter personality, thrives in the trenches, and knows how to turn hustle, persistence, and strong business relationship instincts into pipeline.

This role will also support event-related business development efforts and must be comfortable traveling locally and nationally for trade shows, field events, meetings, and prospect engagement.

What You’ll Do

Outbound Pipeline Creation

• Own outbound prospecting efforts across target accounts, segments, B2C ICP, and verticals to generate qualified sales opportunities.
• Build account penetration strategies that identify key stakeholders, buying groups, whitespace, and business needs within named accounts.
• Execute high-quality outbound outreach across phone, email, LinkedIn, events, referrals, and other channels to create meaningful sales conversations.
• Personalize messaging based on business context, market signals, vertical challenges, role-specific pain points, and account research.
• Build momentum within accounts through consistent follow-up, relationship development, and strategic persistence.
• Monitor market momentum across target accounts and engage at the right time with the right persona based on buying signals, business cha

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• Meeting or exceeding activity, conversion, and pipeline KPIs.
• Creating a strong partnership with Sales, Marketing, and RevOps through disciplined execution and clear feedback loops.
• Representing the company with professionalism, urgency, and strong commercial instincts across every prospect touchpoint.

Why This Role Matters

This role sits at the center of pipeline creation. It is not simply about lead response. It is about creating opportunity, opening doors, and helping turn market presence into real business. The person in this role will play a critical part in helping the organization penetrate target accounts, support event strategy, and create qualified conversations that contribute directly to growth.

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com .

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.