Lead Field Marketing Specialist - Business Development (B2B)

The posting, as VTEX wrote it

About the Role

As a Lead Field Marketing Specialist - Business Development (B2B) , you will be responsible for generating qualified pipeline for VTEX's B2B commerce platform through strategic outbound prospecting, business relationship development, and high-impact follow-up across target accounts.

This is a true hunter role focused on identifying business opportunities, opening doors within enterprise organizations, and engaging decision-makers who are looking to modernize their B2B commerce operations.

The ideal candidate brings strong outbound sales experience, a solid understanding of the B2B commerce landscape, and the ability to navigate complex enterprise organizations and buying processes. You understand the challenges manufacturers, distributors, and wholesalers face when digitizing their commerce operations, improving purchasing experiences, and scaling their digital sales channels.

You know how to generate traction through cold outreach, thoughtful persistence, account research, referrals, event networking, and strong follow-up discipline. You are comfortable engaging different stakeholders, from digital commerce and IT leaders to sales, operations, and executive decision-makers.

You are highly accountable, metrics-driven, and bring a proven track record of meeting and exceeding KPI expectations. You have an outgoing, proactive personality, thrive in a fast-paced environment, and know how to turn persistence, commercial curiosity, and strong relationship-building skills into qualified pipeline.

This role will also support event-related business development efforts and must be comfortable traveling locally and nationally for trade shows, field events, meetings, and prospect engagement.

What You'll Do

Outbound Pipeline Creation

• Own outbound prospecting efforts focused on generating qualified opportunities for VTEX's B2B commerce platform, targeting manufacturers, distributors, wholesalers, and enterprise organizations.
• Identify and prioritize target accounts with potential needs around B2B ecommerce, digital sales channels, customer self-service, and commerce modernization.
• Build account penetration strategies that identify key stakeholders, buying groups, whitespace, and business needs within named accounts.
• Execute high-quality outbound outreach across phone, email, LinkedIn, events, referrals, and other channels to create meaningful sales conversations.
• Personalize messaging based on business context, industry challenges, digital maturity, role-specific pain points, and account research.
• Identify business opportunities related to complex B2B purchasing processes, customer-specific pricing, digital ordering, ERP integrations, and legacy commerce platform modernization.
• Build momentum within target accounts through consistent follow-up, relationship development, and strategic persistence.
• Monitor market signals, technology investments, business expansion, and digital transformation initiatives to enga

[…]
rospecting, and account-based pipeline generation.

• Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, and intent or data platforms.
• Knowledge of the competitive landscape for B2B commerce platforms, including SAP Commerce, Adobe Commerce, Shopify, and other enterprise commerce solutions.
• Experience working in AI-first go-to-market environments and leveraging AI tools to improve account research, prospect identification, personalization, and productivity.

Benefits

• Open Paid Time Off policy
• Medical Insurance
• Commuter Benefits
• Extended maternity and paternity leave
• Disability & Life insurance
• Safe Harbor 401(k)
• Free Shipping on All VTEX Stores
• VTEX Language
• Reading incentive

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com .

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.