Director of Growth Marketing

The posting, as VTS wrote it

VTS is looking for a Director of Growth Marketing to be the core driver of our unified GTM motion, working in close partnership with Sales, Customer Success, and Revenue Operations. You've built a growth motion from the ground up before, and you know how to set direction while staying close enough to the work to execute it yourself.

You'll own the integrated campaigns and how we bring them to market, translating that into what goes out through our own marketing channels (owned and paid). You'll work closely with sales and revenue operations to make sure the right message, content, and actions show up throughout the entire GTM funnel, moving target accounts from unaware to aware to actively engaged, and measuring what actually matters.

Reporting to the VP of Marketing, you'll work alongside a strong marketing team and set the strategic direction for growth while remaining hands-on, using AI and other tools to prototype ideas, test messaging, and explore new channels and activations before scaling them.

** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. **

What Makes This Job Awesome? You will...

• Own and build the growth motion, including identifying and launching the right channels and tactics for VTS's key business segments and buyer personas.
• Build and launch full-funnel campaigns through the growth channels, and partner with the rest of the GTM team on distribution across every touchpoint, so buyers get one unified message.
• Translate product positioning, market trends, and sales intelligence into campaign concepts that actually move buyers.
• Create the different types of content and messaging that fuel your campaigns, and know how to brief others clearly when you need to bring someone else in.
• Own the campaign calendar: prioritize programs based on business impact, pipeline goals, and what's happening in the market.
• Partner tightly with sales to understand where deals get stuck, what accounts need attention, and how marketing can help move them.
• Define and own how marketing success is measured in a modern buying environment - think account engagement, pipeline influence, buyer journey progression, and revenue impact rather than traditional lead volume metrics. Work closely with Revenue Operations and GTM Engineering to build the instrumentation, attribution models, and reporting frameworks that connect campaign activity to real business outcomes.
• Oversee distribution and amplification across paid and organic channels, including paid media, SEO, email, social, content, and beyond. You don't need to pull every lever yourself, but you need to deeply understand how each works, how they interact, and how to get the most out of the agencies and partners executing against your strategy.
• Leverage AI tools to move fast - rapidly prototype campaign concepts, test messaging and creative, explore new channels and activations, and iterate without a

[…]
by the real estate industry globally.

With the VTS Platform, consisting of VTS Lease , VTS Market , VTS Activate , and VTS Data , every stakeholder in real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 13 billion square feet of office, residential, retail, and industrial space is managed through the platform worldwide. VTS is utilized by over 45,000 professionals and over 1.2 million total users each day, including industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE.

VTS maintains offices in New York City, London, Toronto, Chicago.

To learn more about VTS and view our open roles, visit us at vts.com or follow us on Instagram (@WeAreVTS) or LinkedIn.

Pay Transparency

At VTS, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. The base salary is market-driven at the time of offer and is based on tier 1 market data. The salary for this role will range between $160,000 and $200,000 and is determined by several factors, including your skills, prior relevant experience, quality of interviews, leveling, and geography.

EEO Guidelines

VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

All your information will be kept confidential according to EEO guidelines. For more information about what we collect and how we use it, please refer to the Candidate Privacy Statement.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know at ta@vts.com

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