Director, US Growth

The posting, as Weight Watchers wrote it

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life.

About the role

This is the lead role for US paid media. You own the US plan and the US result: how much we spend, where it goes, what we expect it to return, and what we do when it doesn't. You will manage the US Growth Marketing Manager and our agency partners, and work as a peer to our Director of International Growth. We stay small because we build our own automation: reporting, pacing, and a growing share of optimization run on AI-driven tooling we built in-house. You do not need to be an engineer, but you need to run a team this way and want to push it further. This is not a role for someone who manages from a dashboard. You have run these channels yourself and can still step into an account to audit the work or unblock it. The areas we weight most heavily are forecasting, cross-channel judgment, and AI-native operating.

What you will do

• Own the US result. You are accountable for US new member volume and blended CAC against plan, across our behavioral and clinical programs and every paid channel: paid search (Google, Microsoft, Apple Search Ads), paid social (Meta, TikTok, Reddit, Pinterest), programmatic and native (The Trade Desk, DV360, Rokt), affiliate (Impact), and newer placements like ChatGPT ads.
• AI-native operations. Our reporting, pacing, forecast inputs, and much of our optimization run on automation we built with AI tooling. You use AI tooling in your own work every day, decide what the team builds next, and treat manual work as something to automate rather than staff.
• Forecasting and planning. Build and defend the US forecast each month and quarter. Partner with finance on targets, explain variances plainly, and reforecast when the facts change.
• Channel mix and budget allocation. Decide how budget moves across channels and progr

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Massachusetts

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.

RECRUITMENT SECURITY & FRAUD PREVENTION

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

• Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address.
• Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
• Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
• Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww