Director of Brand Marketing

The posting, as Wellhub wrote it

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Director of Brand Marketing to our Marketing team in New York.

This role will own Wellhub’s brand in the United States, translating our global brand strategy into locally relevant, high-impact execution. You will lead brand strategy and activation in a market where Wellhub is still building recognition, working closely with global brand leadership, US Revenue Marketing, Advertising, Social Media, Demand Gen, User Growth and Product Marketing. This is a rare chance to join at a moment of significant US brand investment: a funded, greenfield build, with clear global platforms already in place (including premium sports partnerships) and real freedom to shape how they come to life in the US. You will be the face of the brand in the market, with direct visibility to senior leadership and C-level.

YOUR IMPACT

• Define and execute the US brand strategy, aligned with Wellhub’s global brand strategy and platforms.
• Translate global guidelines into locally relevant execution: campaign regionalization, tone of voice and cultural nuance, grounded in the US competitive, employer-benefits and wellness landscape.
• Build awareness and consideration among US HR and benefits decision-makers (B2B) and employees (B2C).
• Plan and deliver brand-led activations, experiential programs, sponsorships and events end-to-end, managing agencies, vendors and local partners.
• Own the brand budget and the relationships with agencies, sponsorship and media partners (OOH, TV/CTV, streaming), with clear accountability for ROI.
• Use brand tracking, research and competitive benchmarks to inform positioning and investment decisions.
• Partner with Revenue Marketing, Demand Gen, User Growth, Social Media and Product Marketing to connect brand to pipeline and business results, influencing priorities through data and shared goals.
• Lead, develop and manage the US Brand Marketing team, including performance management, career planning and succession.
• Use AI tools in your day-to-day work (research, strategy, content and productivity) and encourage the team to do the same.
• Report brand results and learnings to senior stakeholders,

[…]
urney toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.

Want to see what it’s really like to work here? Follow us on Instagram @lifeatwellhub and watch our team video on YouTube !

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. At Wellhub, we welcome and celebrate your authentic self.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

See below for the annual base salary range for this role, which applies to New York, California, Colorado, Massachusetts and Washington. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.
Annual Base Salary Range
$142,643 — $178,304 USD