Website Experience Sr. Director

The posting, as Wellhub wrote it

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Website Experience Sr. Director in our Marketing Operations area in Brazil or the US (Remote accepted) !

Reporting to the VP of Marketing Operations, this role owns the evolution of Wellhub's website — from a traditionally-managed site to an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization, freeing the team to focus on strategy, judgment calls, and the exceptions that matter. This is a hands-on strategic role: owning the roadmap, design, testing, data, and execution, and leading product managers, UX designers, web analytics, and developers to deliver on that vision. You're expected to have a real point of view on where agentic AI creates leverage on a website versus where it introduces risk, and to be able to defend that point of view to technical and non-technical stakeholders alike.

YOUR IMPACT

• Lead the vision, roadmap, and strategy for Wellhub's website experience, driving its evolution toward an Agentic Website Experience and Operations model — where AI agents increasingly handle content assembly, personalization, and optimization.
• Own conversion rate optimization end-to-end: define experimentation strategy, size and prioritize A/B tests, lead qualitative research and behavioral surveys, and translate results into optimization decisions.
• Own website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions), analyzing visitor behavior through data synthesis, heat mapping, and tools like Amplitude + Looker.
• Partner with stakeholders across the organization to shape the website experience for product launches, content, campaigns, and the broader roadmap.
• Lead the website design and UX function, including the Mantra design system and the end-to-end design-to-code operating model (Figma to Mantra to Strapi), owning the quality bar for both human- and agent-generated work.
• Evaluate, pilot, and scale agentic AI and AI orchestration tools for the website — defining human-in-the-loop boundaries, guardrails, and escalation paths — and identify, procure, and r

[…]
id parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.

CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.

Want to see what it’s really like to work here? Follow us on Instagram @lifeatwellhub and watch our team video on YouTube !

Wellhub was named a Top Sales Team of 2025!
This is a recognition of the collaboration and impact we create together every day. Ready to be part of a team that’s making a real difference? Read more about the award here.

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.