Head of Commercial

The posting, as WellTheory wrote it

ABOUT WELLTHEORY

WellTheory is a digital health company helping people with autoimmune conditions take control of their health through personalized care, nutrition guidance, and ongoing coaching. We're a team of 60+ passionate people who care deeply about helping our members reduce symptoms, feel better, and live fuller lives — while helping employers and payors reduce their spend.

ABOUT THE ROLE

We're looking for a Head of Commercial to lead and scale the commercial engine powering WellTheory’s next stage of growth. In this role, you’ll report to the CEO and own the full go-to-market strategy, building a unified sales organization that drives predictable revenue and deep, long-term relationships with our employer and health plan partners. You'll also thoughtfully build and lead an exceptional team as it scales to 20+ members over the next 12–18 months.

This is both a strategic and hands-on leadership role: one that requires the ability to think at the portfolio level while still diving into deals, coaching a pitch, or refining messaging yourself. You'll be tasked with leading and developing a world-class sales team, joining sales calls as needed to help with day-to-day deal coaching. You’ll become an expert at pitching WellTheory and empowering a team that understands the art and science of the sale. You'll set the tone for how WellTheory builds trust, forges lasting partnerships, and delivers measurable impact across the healthcare ecosystem.

WHAT YOU'LL DO

• Shape how WellTheory shows up in the market and guide how we tell our story — from brand to buyer journey to outcomes
• Work directly with the CEO to build sales strategy and plans, and meet or exceed revenue targets for the company
• Develop the sales team, hire exceptional talent, and build a high-performing, repeatable commercial engine
• Build and refine the playbook as the team scales over the next 12–18 months
• Close your first WellTheory deal as part of your onboarding process, including generating pipeline, crafting outreach, running calls, and closing contracts

YOU MIGHT BE A GREAT FIT IF YOU...

• Have proven commercial leadership — with 12-18+ years of experience in sales roles with progressively increased scope. You’ve led sales or commercial teams in digital health, value-based care, or benefits innovation, built and scaled revenue functions from early traction through growth, and know what it takes to move from founder-led sales to a high-performing, repeatable engine.
• Are a strategic operator — you've managed complex, multi-stakeholder sales cycles with employers, payers, and channel partners from initial engagement through contracting and launch, and are adept at navigating RFPs, procurement, and financial modeling. You’re equally fluent in GTM design, revenue forecasting, and pipeline strategy as you are in storytelling and relationship building, connecting the dots across marketing, sales, partnerships, and retention to build alignment a

[…]
you make mistakes and are open-minded when it comes to new approaches of problem-solving.

• Unreasonably relentless. You’ve been called a “force of nature” and have done something most people wouldn’t (e.g., ran a marathon, started a company, got a degree while working full-time, and/or overcame difficult adversities). Persistence is your middle name and you don’t give up easily.

There are very few moments in life where you can change the world at scale and out of those few moments, there are even fewer moments where it is the right combination of passion, impact, and personal growth. We’d be thrilled to have you join us.

WHAT WE OFFER

• A team that genuinely cares about each other and the members we serve
• A fully remote company that gathers every year for an annual retreat
• On Target Earnings: $500,000 with final amount depending on directly relevant skills and experiences you bring to the role.
• Additionally, you’ll receive meaningful equity and benefits.

For your safety: Please remember that WellTheory will only contact you from a @welltheory.com http://welltheory.com email address. Be cautious of emails from other domains. Our recruiting team will never ask for money, fees, or banking information as part of our hiring process. If you're ever unsure, don't click any links and apply directly to a posted role on our career site.

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At WellTheory, we're committed to building a diverse, inclusive, and authentic team — so if you're excited about this role but your experience doesn't check every box, we encourage you to apply anyway. You might be exactly who we're looking for.

WellTheory is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.

If you require accommodations at any stage of our hiring process, please reach out to our hiring team. We're happy to work with you.