Senior Product Marketing Manager

The posting, as Whippy wrote it

Remote, United States | Full time | Reports to the CEO

Compensation: $120K to $150K total compensation (base plus performance bonus) plus equity. This is our founding marketing hire.

You are being hired to fire the CEO from his second job.

Whippy grew to 1,000+ customers with almost no marketing team. Pipeline comes from founder led webinars, partner channels, referrals, and customer stories good enough that prospects quote them back to us. Right now the CEO personally writes the case studies, directs the website, organizes the events, and approves every asset, while the audiences we already own sit untouched: no sequences, no retargeting, no cross sell motion. Your job covers both halves of that problem. You codify the message, and you build the machine that ships it. Then you own a pipeline number the way an AE owns a quota.

One thing to know before you apply: this is a rare shape of role, deliberately. Most product marketers hand their messaging over a wall to someone else who distributes it. Most lifecycle marketers get handed messaging they didn't write. Here there is no wall. The person who writes the story builds the sequence it goes in. If you've spent your career on one side of that wall, this is not your job. If you've done both and hated the wall, keep reading.

WHY WHIPPY

Whippy is the AI native platform for business communication: AI Voice Agents, AI Recruiting, messaging, VoIP, deep integrations, and our own workflow engine in one system. Our customers do not buy software that helps their employees do the work. They buy AI that does the work.

Our deepest market is staffing and HR, where we are the category leader, and new verticals are already opening behind it. We are bootstrapped and profitable, with named, public case studies showing customers saving $1M+ per year. The proof exists. The machine to distribute it does not. That is the problem you are hired to fix.

HOW WE WORK

Bootstrapped and profitable, so revenue is the strategy, and marketing is measured in pipeline, not impressions. No task is above or beneath anyone here: you will interview customers yourself, write the first draft yourself, and build the sequence yourself. Use AI for leverage: research, repurposing, ops, the grunt work. Never for voice.

THE MANDATE, IN PRIORITY ORDER

• Codify our messaging, then enforce it. Your first deliverable: extract our positioning from the founder's webinars, demos, and the language customers use in our case studies, and turn it into one messaging document. Positioning, product one liners, proof points, banned phrases, competitive framing against the tools we replace. The messaging exists today; it lives in the founder's head and a dozen slightly different pages. You make it one source of truth that everything you ship afterward draws from.
• Own email and lifecycle marketing end to end. This is where your messaging goes to work, immediately. Audiences we already own and never touch: a thousand customers

[…]
they were one of one or two marketers and did everything because nobody else would. That's who we want.

You can show us both kinds of receipts. Sequences you built with your own hands and what they produced. And named case studies or messaging work you personally shipped and got approved, with the story of how you got each customer to yes. You are genuinely strong in HubSpot: workflows, marketing contacts, segmentation, lifecycle stages, attribution, not just sending emails from it. You write clearly and fast enough that a demanding founder reads your draft and does not reach for the red pen. You know your numbers: pipeline sourced, conversion rates, what each motion returns. Ideally you've done this at a vertical SaaS company selling to SMB owners and operators. Bonus points if you started in sales or SDR work, because you will be embedded with the sales team and you need their instincts.

THIS IS NOT FOR YOU IF

• You want a brand or pure strategy role. This is a shipping role with a strategy layer, in that order.
• You can position or you can distribute, but not both. Half this job is writing the message, half is building the machine that sends it. Missing either half makes this a bad time.
• You have opinions about email marketing but have never built the workflow yourself.
• You talk strategy more fluently than you talk numbers.
• You need an agency and a big budget before anything ships.
• You want to manage the work instead of doing the work.

WHY JOIN NOW

The hardest part of marketing is having something true to say. We have customers saving seven figures with named executives on the record, a category lead in AI, partner reps who recommend us unprompted, a founder who generates demand every time he speaks, and thousands of people already in our database who have never been sent any of it. You are the first marketing hire on a clean cap table. The message is yours to codify and the machine is yours to build, and you get to do it your way.