Telehealth Paid Media Director

The posting, as WITHIN wrote it

About the Role

As a Paid Media Director, you will lead paid media strategy, performance, and client relationships across complex consumer acquisition programs, with a focus on Telehealth and digital health. You will lead cross-functional teams while staying close to the platforms, performance data, measurement and business economics required to drive profitable growth.

This role requires deep paid media expertise combined with an understanding of what makes Telehealth and digital health acquisition different: advertising and data-use restrictions, privacy-constrained measurement, complex patient journeys, and the need to connect media acquisition to downstream patient and business outcomes.

Responsibilities include but are not limited to

• Lead the development and execution of integrated paid media strategies across paid social, paid search, display, video, and emerging platforms.
• Own senior client relationships, translating business objectives, customer economics, and growth goals into clear media strategies, measurement frameworks, testing roadmaps, and recommendations.
• Lead paid media strategy for Telehealth and regulated healthcare businesses, navigating platform policies, privacy and data-use restrictions, measurement constraints, and business economics.
• Oversee media planning, forecasting, performance and investment decisions, using acquisition efficiency, incrementally, and business economics to guide budget allocation and growth.
• Diagnose performance beyond the media account, identifying how creative, conversion experiences, patient flows, measurement, product, and economics may enable or constrain growth.
• Establish structured testing approaches across media, creative, targeting, offers, and conversion experiences, including environments with restricted targeting or limited conversion signals.
• Lead, mentor, and develop teams of media buyers and strategists, establishing high standards for strategic thinking, execution, analytical rigor, and client service.
• Maintain deep platform fluency and step into campaign structure, optimization, tracking, and performance detail when needed to guide teams and troubleshoot challenges.
• Improve team processes, operating standards, and ways of working to support quality, scalability, and efficiency.
• Stay current on changes in healthcare advertising policies, privacy and data-use requirements, measurement practices, and advertising platforms.

Requirements

• Must currently live in New York City.
• 8+ years of paid media or performance marketing experience, including significant agency experience and senior-level ownership of complex consumer acquisition programs, and at least 2 years of experience with Telehealth businesses.
• Demonstrated experience leading paid media strategy for Telehealth, digital health, or similarly regulated healthcare businesses. Direct-to-consumer Telehealth experience is strongly preferred.
• Strong understanding of Telehealth patient ac

[…]
, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

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Locations

• New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States
• Bogotá: Carrera 14A # 101-47. Bogotá, Distrito Capital de Bogotá 110111, Colombia
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AI-Assisted Screening Notice

As part of our initial application review process, we may use an AI-assisted tool to help compare skills and job titles from your resume with the requirements of the role. This tool evaluates information based on contextual relevance and is used only to support our manual review process. It is not used to make hiring decisions.

If you are a resident of New York City and would like to request an alternative evaluation process or a reasonable accommodation, please contact us at 315-533-2388.