SEO Manager [Richmond, VA]

The posting, as Workshopdigital wrote it

We are looking for 1 hybrid employee in Richmond, VA.

About Workshop Digital
Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration , striving to deliver measurable results that drive businesses forward.

We work as an extension of our client's marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.

We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client's ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.

Position Summary
The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward:

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth

In addition, SEO Managers

• Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
• Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
• Provide support for client services deliverables during the sales process for upsells and new business

Responsibilities
CLIENT COMMUNICATION AND RELATIONSHIPS

• Develop strong relationships with clients and senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences with occasional support
• Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW

INTERNAL COMMUNICATION AND RELATIONSHIPS

• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform SEO Team Lead of any concerns or issues from clients when appropriate
• Inform SEO Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
• Share meaningful information that advances the team
• Participate in the interview process
• Lead special projects with support

BUSINESS DEVELOPMENT

• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new

[…]
g of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods

• Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT).
• Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
• Advanced and courteous written, verbal, and visual communication skills
• Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
• Advanced-level skills with SEMrush or Ahrefs

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders
• 3 months fully paid Parental Leave
• 8 hours o f paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA
• Committee Membership (Community, Culture, Health & Wellness)

List of Awards

• 1x US Search Awards - Best Small PPC Agency
• 8x Outside Best Places to Work
• 8x Virginia Business Best Places to Work
• 3x Search Engine Land Finalist

Salary

• Expected base salary range is $75,000 - $80,000 annually, based on experience

Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination with regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.