Associate Director, Research & Insights

The posting, as WPP Media wrote it

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships, all united by our pioneering agentic marketing platform, WPP Open, we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

About EssenceMediacom

EssenceMediacom is a new kind of media agency, combining the performance, data, analytics, and creative technology capabilities of Essence with MediaCom’s scaled multichannel audience planning and strategic media expertise. We help brands break through by using media to create meaningful business growth and stronger consumer connections.

Role Summary

The Associate Director, Research & Insights role is responsible for bringing together and analyzing data from multiple sources to help Google make better strategic media and communications choices rooted in human insights. The Research & Insights team sits within the Integrated Strategy discipline, providing critical data-driven insights that informs strategic direction. All our people, processes and technology are united through our focus on understanding the consumer and their behavior to derive strategic insights that better connect Google to their audiences and make our strategies more effective.

Key Responsibilities

• Utilize 1st, 2nd, and 3rd party data sources to derive clear and compelling insights (i.e. Competitive, Culture, Consumer, Media), bringing them to life through visualizations and storytelling that can impact strategy and planning.
• Leverage AI tools and platforms to help automate routine research workflows, streamline complex data analysis, and drive operational efficiency in insight generation.
• Uncover new audience opportunities for our clients and share an understanding of who they are, why they do what they do and the best ways to reach them.
• Build insight presentations and present them to internal and external stakeholders.
• Manage research projects to

[…]
and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please email GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 2978507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice at https://www.wppmedia.com/pages/privacy-policy for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range
$75,000 — $180,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.