Associate Vice President, Strategy

The posting, as WPP Media wrote it

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

OPENMIND is WPP Media’s dedicated agency for Nestlé, built on Mindshare and part of WPP, the world’s largest media investment company. In Vietnam, OpenMind partners Nestlé across its full brand portfolio, from Milo to KitKat and Nescafé to Maggi. We are currently looking for an AVP, Strategy to join OpenMind Vietnam in Ho Chi Minh City.

The AVP, Strategy is the strategic centre of excellence for the Nestlé business in Vietnam. The role sets the strategic standard for every integrated proposal, leads the agency-wide adoption of WPP Open, owns the roll-out of first-party-data (1PD) activation and the Brand Building the Nestlé Way (BBNW) process, and builds OpenMind’s reputation through awards and thought leadership.

Reporting to: Agency Lead, OpenMind Vietnam

Works closely with: OpenMind BU teams (planning, digital, performance, commerce), WPP Media Vietnam data & analytics, Nestlé brand and media teams, and platform partners (Google, TikTok, Admicro, Meta)

3 best things about the job

• Own the strategic agenda for some of Vietnam’s most loved brands – KitKat, Nescafé, Milo, Maggi and the wider Nestlé portfolio – inside a dedicated unit with direct access to senior Nestlé clients.
• Be the agency’s first mover on WPP Open: you decide how AI-powered planning is adopted across every OpenMind BU team, and you train the agency to use it.
• Build a visible industry profile through award-winning case studies (MMA Smarties, Effies, Festival of Media), published thought leadership, and innovation partnerships with Google, TikTok and Admicro.

Measures of success

In 3 months

• Fully immersed in the Nestlé portfolio, brand plans and the BBNW process, with a working knowledge of each BU team’s briefs and campaign pipeline.
• Certified on WPP Open and have mapped where Open fits into each BU team’s planning workflow.
• Led the strategy on at least one live campaign brief for a key brand (KitKat, Nescafé, Milo or Maggi) and presented it to the client.
• Audited the current year’s work for award-worthy cases and set the awards calendar across MMA, FOMA, FOMG and Effies.

In 6 months

• WPP Open training programme rolled out to all OpenMind BU teams, with adoption tracked and reported.
• 1PD activation roadmap agreed with Nestlé and platform partners, with the first activat

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• Experience designing and delivering training programmes, and coaching and developing strategists and planners.
• A structured, process-minded way of working: you can take a client framework such as BBNW and make it stick across teams.
• Fluent English in both verbal and written form; Vietnamese is an advantage. Deep understanding of the Vietnam or Southeast Asian consumer and media landscape.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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(*) this job title is subject to change according to our company job title standardization.

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