Director, Measurement Science

The posting, as WPP Media wrote it

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

This role is within WPP Media Solutions, where you will be instrumental in defining how outcome-based media programs are measured, optimized, and scaled. As the Director of Measurement Science, you'll lead campaign measurement planning, incrementality and A/B testing, test-and-learn programs, measurement partner evaluation, and strategic recommendations across WPP Media Solutions. You'll work closely with trading and planning teams to connect programmatic execution, DSP-level data, and measurement outcomes. Reporting to the Group Director, you'll manage a team of three to four Associate Directors and Analysts while advising senior stakeholders on measurement strategy.

This is an opportunity to shape measurement for a commercial model built around business outcomes rather than media delivery. Your work will help WPP Media prove incremental impact, personalize performance insights, predict future results, and determine when the organization can stand behind an outcome-based commitment. You'll combine current programmatic fluency with strategic measurement leadership, forward-looking thinking, and a passion for developing people in a fast-paced, collaborative environment.

Key Responsibilities

• Lead measurement strategy for outcome-based media programs, connecting campaign execution to business outcomes and commercial decisions.
• Design campaign measurement plans, incrementality studies, A/B tests, and test-and-learn programs that establish the true impact of media.
• Analyze data and logs from demand-side platforms, including The Trade Desk and Display & Video 360, to diagnose performance drivers and measurement implications.
• Translate programmatic execution, bidding approaches, ad operations, audience decisions, and pacing into clear measurement insights and optimization recommendations.
• Partner with trading, planning, investment, and strategy teams to guide optimization, pricing, forecasting, and campaign decisions.
• Evaluate measurement partners, methodologies, and platforms for analytical rigor, scalability, business value, and operational fit.
• Oversee the development of measurement frameworks that support incrementality, personalization, forecasting, and outcome-based decision-making.
• Lead and develop a team of three to four Associate Directors and An

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through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

WPP Media is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to legally protected characteristics under applicable federal, state, or local law.

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range
$100,000 — $230,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.