Manager, Commerce Search

The posting, as WPP Media wrote it

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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About WPP Unite

WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across media, creative, strategy, commerce, and analytics to operate as one unified team.

Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable business impact.

Role Summary & Impact

We are seeking a Manager, Retail Media Search with deep retail search expertise and significant hands-on Walmart experience. This individual should be an experienced practitioner who has personally built, managed, optimized, and scaled retail search campaigns within Walmart Connect, with additional experience across Amazon and other retail media networks highly valued.

This is a hands-on activation and optimization role. The ideal candidate understands how consumers discover and purchase products across retailer environments and can translate search behavior, keyword and product-level performance, and retail signals into measurable sales growth.

Working closely with the Director, Commerce Search, you will own the day-to-day strategy and execution of complex retail search programs, with a particular emphasis on Walmart retail search. You will be responsible for campaign architecture, keyword and product targeting, bid and budget optimization, pacing, reporting, troubleshooting, and ongoing performance improvement.

Beyond campaign execution, you will help develop scalable optimization frameworks and retail search best practices while identifying opportunities to improve performance across brands, retailers, and product portfolios.

Key Responsibilities

Retail Search Strategy & Hands-On Activation

• Lead the day-to-day strategy, hands-on activation, management, and optimization of retail search campaigns, with a strong focus on Walmart Connect.
• Personally build, launch, manage, and optimize Walmart retail search campaigns from campaign setup through ongoing optimization and reporting.
• Develop sophisticated keyword, search term, product targeting, bidding, budget allocation, and campaign-structure strategies.
• Manage campaigns across

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nt for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open Environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in an open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range
$60,000 — $140,000 USD

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