Product Marketing Director

The posting, as Yext wrote it

Yext (NYSE: YEXT) is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery – across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit yext.com .

We're looking for a Product Marketing Director to lead go-to-market strategy for one of Yext's product pillars. This is a high-impact role at the intersection of Product, Marketing, Sales, and Customer Success – responsible for driving awareness, adoption, and revenue for a critical part of our platform.

We're seeking a commercially savvy, data-driven storyteller who can translate market insights into roadmap priorities and turn product innovation into customer value and commercial conversations. You'll own customer, competitive, and market insights for your product area, and drive the positioning, messaging, pricing, and enablement behind every new go-to-market motion.

What You'll Do

Go-to-Market Strategy & Execution

• Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives.
• Own positioning, messaging, pricing, and enablement for all new GTM motions, from early concept through launch.
• Lead product launches end to end, making sure internal readiness and external execution are both high-impact.
• Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion.

Messaging & Positioning

• Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators.
• Translate technical capabilities into clear, compelling business outcomes that align with customers' visibility and engagement goals, and into the commercial conversations Sales has every day.
• Shape pricing and packaging recommendations that reflect market positioning and customer willingness to pay.
• Keep product narratives consistent and competitive across all touchpoints.

Customer & Market Insights

• Own customer, competitive, and market insights for your product area – synthesizing customer feedback, market signals, and usage data into a clear point of view.
• Translate those insights directly into roadmap priorities, working closely with Product to influence what gets built next.
• Conduct market and competitive research to identify opportunities for differentiation and innovation.
• Support customer advocacy thr

[…]
employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for variable pay programs based on performance relative to goals and targets.

Annual Base Pay Range
$157,050 — $303,500 USD

Yext is an equal opportunity employer committed to building a results-driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics, and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search. By seeking out fresh perspectives and fostering a positive interview experience and employee experience, Yext can remain at the forefront of innovation, and better serve its customers.

It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by applicable law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form .

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