Senior Data Marketing Analyst

The posting, as Zip Co Limited wrote it

• Deep expertise in marketing analytics, SQL, building SNF agents, dashboarding, and translating complex data into clear business recommendations
• A rigorous, curious approach to measurement, with the ability to move from business question to analysis, insight, and action
• Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office

Start your adventure with Zip

As a Senior Marketing Data Analyst, you’ll sit at the center of Zip’s marketing measurement practice, turning complex marketing data into performance insights that shape decisions. You’ll go beyond reporting what happened to uncover why it happened, what it means, and what teams should do next.

You’ll lead analysis, dashboarding, and reporting support across the marketing organization, partnering closely with all marketing teams - especially growth and lifecycle - and marketing science. As Zip continues to invest in measurement and data infrastructure, you’ll play an important role in building a rigorous, data-driven marketing culture where teams trust the data and use it to make better decisions.

Interesting problems you’ll get to solve

• Own marketing analytics across channel performance, campaign analysis, cohort analysis, and funnel reporting, translating findings into clear recommendations for the business
• Build and maintain dashboards that give marketing teams and senior stakeholders accessible, actionable views of performance and underlying drivers
• Lead ad hoc analyses that answer meaningful business questions, identifying the drivers behind performance and opportunities for action
• Develop clear reporting and executive-level summaries that communicate marketing performance, trends, implications, and recommended next steps
• Partner with marketing and marketing sciences teams to define what matters, determine how it should be measured, and strengthen decision-making through data
• Apply marketing measurement concepts including attribution, incrementality, media mix, and funnel analysis to evaluate marketing effectiveness
• Monitor data quality, identify anomalies or inconsistencies, investigate root causes, and partner with relevant teams to improve the reliability of marketing data
• Build AI-enabled analytical agents, workflows, and models that improve the efficiency, depth, or scalability of marketing analysis, while critically evaluating outputs for accuracy, limitations, and appropriate use
• Use critical thinking and cognitive flexibility to test assumptions, explore alternative explanations, and adapt analytical approaches as new information becomes available
• Present complex findings and recommendations to VP and executive-level stakeholders by synthesizing complex analysis into concise narratives that connect insights to company strategy, financial impact, opportunities and risk trade-offs
• Continuously explore new analytical methods, AI capabilities, and measurement approaches, applying sound

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If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.

I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms. Zip participates in the federal government’s E-Verify program.

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