Trade Marketing Director

The posting, as ZURU wrote it

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Overview

We are looking for an exceptional Director of Trade Marketing – U.S. to help define and elevate how ZURU goes to market. This is a highly influential commercial leadership role responsible for establishing the strategy, frameworks, operating disciplines, and standards that underpin our U.S. sales organization. The Director will own ZURU's 4P commercial framework across Presence, Price, Place and Promotion, while partnering closely with our Sales Directors to elevate forecasting, account strategy, commercial planning, and execution. This person will not directly own retailer relationships; instead, they will help ensure every Sales Director and account team has the strategy, tools, insights, and operating discipline required to win. The mandate is simple: build the commercial operating system that enables ZURU to become the best sales organization in the U.S. toy industry.

Position Impact

ZURU is one of the largest and fastest-growing toy companies globally, driven by a relentless focus on innovation, disruption, and execution. As our U.S. Toys business continues to scale, we are building the commercial capabilities required to move from being a high-growth supplier to becoming a true category leader across the U.S. market. Success in this role will mean ZURU has a clearly defined and consistently executed commercial operating model across the U.S. — with stronger forecasting discipline, sharper category and retailer strategies, and every major account backed by a robust, insight-led 4P strategy. This role will help ZURU further establish itself as a best-in class commercial organization, capable of consistently driving category growth and winning with the largest retailers in the U.S

Roles & Responsibilities

Own the U.S. 4P Strategy & Commercial Framework

• Own and continuously elevate ZURU's U.S. 4P strategy across Presence, Price, Place and Promotion, establishing a consistent commercial standard across every retailer and channel.
• Develop the frameworks, tools, scorecards, and governance required translate the 4Ps from principles immeasurable execution.
• Partners with Sales Directors develop channel-specific, category-c

[…]
organizations.

• Strong forecasting, financial, analytical, and business-planning capabilities.
• Experience translating POS, inventory, distribution, pricing, promotional, and market data into commercial decisions.
• Proven ability to influence and challenge senior stakeholders without relying on direct reporting authority.
• Exceptional communication and presentation skills with the ability to simplify complex commercial problems.
• Highly accountable, action-oriented, and comfortable operating in a fast-paced, entrepreneurial environment.
• Strong bias toward continuous improvement and raising organizational standards.
• Commercially minded leader who combines strategic thinking with an obsession for execution — equally comfortable building a framework, interrogating a forecast, or working through the details of a retailer's promotional plan.

Who thrives at ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com https://www.zuru.com.

ZURU – Reimagining tomorrow 🚀

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ZURU may use AI tools to help screen, assess or select applicants.