Senior Manager, Digital Marketing

The posting, as Kinder's wrote it

BUILT ON FLAVOR. FUELED BY PEOPLE.

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

About the Role

The Senior Digital Experience Manager will lead the strategy and performance of Kinder’s owned digital consumer experience, with responsibility for strategy, ecommerce, CRM/email, and content .

This role sits at the intersection of brand, consumer experience, content, and commerce. The Senior Digital Experience Manager will define how Kinder’s shows up across its owned digital channels and build experiences that turn consumer interest into deeper engagement, purchase, and long-term brand relationships.

This role will oversee the Kinder’s ecommerce business and partner closely with the team responsible for marketing technology, website capabilities, and digital merchandising. The Senior Digital Experience Manager will also lead Kinder’s digital content strategy, including managing the team member responsible for culinary content.

The ideal candidate combines strong consumer instincts with commercial acumen. They understand how content, CRM, ecommerce, and digital experiences work together and are equally comfortable developing a strategy, analyzing performance, leading a team, and working cross-functionally to bring ideas to life.

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Key Responsibilities

Digital Consumer Experience

• Define the vision and strategy for the Kinder’s owned digital consumer experience, with Kinders.com serving as a central destination for product discovery, culinary inspiration, brand engagement, and commerce.
• Own the consumer journey across Kinders.com, identifying opportunities to make it easier and more rewarding for consumers to discover products, find meal inspiration, engage with Kinder’s, and purchase.
• Define business and consumer requirements for new website experiences and capabilities, partnering with the m arketing t echnology and merchandising teams on implementation.
• Use consumer behavior,

[…]

• We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk, not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
• We aren’t trying to be average – we want to do exceptional things, and we are willing to work hard to achieve them.

BENEFITS THAT BRING MORE TO THE TABLE

We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE

We believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS

Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at careers@kinders.com