Demand Generation Marketing Manager

The posting, as Motive wrote it

Who we are

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

What we’re looking for

Demand Generation Marketing Manager: We're looking for someone who brings a marketer's curiosity and a builder's mindset to the Mid-Market segment. You understand the market we serve, the buyers you're reaching, and what moves them to act all while maintaining enthusiasm to solve challenges physical operations organizations face. You're always sharpening the axe: questioning assumptions, testing new approaches, growing your AI skill set and looking for ways to make the next campaign better than the last. You enjoy comfortable operating in ambiguity and a fast-paced environment where priorities shift and are not discouraged by blockers, but motivated to find solutions. If this sounds like you, read on!

Role Responsibilities

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across dmid-market, and working with other segment leads to ensure large scale campaigns accurately capture ICP for all segments/personas.
• Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral to support campaign objectives.
• Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions.
• Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively.
• Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs.
• Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages.

Campaign and ABM Execution

• Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations. You will not be responsible for hands on keyboard but work with partners to understand how each channel works individually and collectiv

[…]
A

• This is an individual contributor role

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits .

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

United States
$90,000 — $111,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here .

UK Candidate Privacy Notice here .

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.

Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.