Copywriter, Viral Marketing

The posting, as MrBeast wrote it

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

The Role

As the Copywriter, you’ll bring a strong verbal and narrative lens to the creative partnership. That means thinking about the idea itself as much as the words: what makes someone care, what makes the concept easy to understand, what earns the next second of attention, and what ultimately gets someone to watch, share, participate, or act.

Depending on the idea, that might mean finding the hook, writing a script, naming a new initiative, developing a social mechanic, shaping a creator challenge, building a partner concept, or finding the one line that makes the whole thing click.

The work moves quickly and can change dramatically from one assignment to the next. You’ll be expected to generate ideas from a blank page, challenge and build on your creative partner’s thinking, and stay with the work from early concept through production and final execution.

What You'll Do

• Develop original creative concepts in direct partnership with an Art Director, with both of you contributing to the idea regardless of whether the eventual solution is verbal, visual, experiential, creator-led, or something entirely different.
• Turn business objectives, audience insights, product benefits, and partnership opportunities into entertaining ideas people can understand quickly.
• Develop concepts across social content, creator collaborations, product launches, stunts, challenges, experiential activations, partnerships, and emerging formats.
• Bring a strong verbal and narrative perspective to the work through hooks, scripts, headlines, titles, naming, campaign language, calls to action, creator talking points, and presentation copy.
• Build scripts and narrative structures around internet-native viewing behavior, including how an idea earns attention, maintains interest, and delivers a payoff.
• Write for creators in a way that feels natural to their individual voices rather than forcing traditional advertising language into their content.
• Develop participation mechanics, prompts, titles, and calls to action that audiences can understand immediately.
• Work with your Art Direc

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else.

• Strong command of language, storytelling, scripting, structure, tone, naming, and editing.
• A strong understanding of internet-native entertainment, creators, social platforms, and audience behavior.
• Experience developing ideas collaboratively with Art Directors and other creative partners and carrying those ideas from initial concept through production and final execution.
• The range to write everything from a single hook or title to a longer script, depending on what the idea needs.
• An ability to take complicated products, propositions, or business objectives and turn them into language people can quickly understand and care about.
• Strong creative judgment, including the ability to separate a line you personally love from what actually makes the idea stronger.
• The ability to generate and improve ideas quickly while maintaining a high standard for both the concept and the writing.
• Comfort receiving direct feedback, challenging a creative partner constructively, and changing direction without becoming overly attached to an execution.
• Strong presentation skills and the ability to explain the thinking behind the work.
• Experience managing multiple assignments against aggressive timelines.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days