Director, Mobile Marketing

The posting, as MrBeast wrote it

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Turn strategic partnerships into marketing programs that accelerate the next generation of Beast Industries businesses.

Beast Industries is building a new telecommunications and mobile business designed for the next generation of consumers. The Director of Mobile Marketing will lead the day-to-day marketing operations, go-to-market execution, and subscriber-growth programs supporting that business.

Reporting to the Head of Viral Marketing, this role will translate established business, brand, and viral marketing strategies into detailed execution plans across customer acquisition, lifecycle marketing, retail, CRM, partner channels, and subscriber communications.

This is a focused operating role dedicated to the telecommunications and mobile category. It is not responsible for setting the broader viral marketing vision for Beast Industries, leading the marketing strategy for other Beast businesses, or developing the company’s flagship creative platforms.

Success requires deep telecommunications or subscription-marketing expertise, strong operational discipline, and the ability to coordinate complex programs across internal teams and external partners.

The Role

The Director of Mobile Marketing will serve as the senior operational marketing leader for Beast Industries’ telecommunications and mobile business.

The role will be responsible for converting approved strategies and creative platforms into executable go-to-market programs that drive subscriber acquisition, activation, engagement, retention, referrals, and household growth.

The ideal candidate combines telecommunications or subscription-marketing experience with strong capabilities in product commercialization, lifecycle marketing, retail activation, CRM, performance measurement, and cross-functional program management.

This leader should be highly effective at managing complex execution, establishing clear operating rhythms, and ensuring that marketing commitments are delivered accurately, efficiently, and on schedule.

What You'll Do

Mobile Go-to-Market Execution

• Lead the development and execution of go-to

[…]
ing programs with telecommunications carriers, retailers, distribution partners, or large enterprise organizations.

• Strong understanding of mobile-plan economics, switching behavior, device programs, promotional offers, customer onboarding, and churn.
• Experience managing complex cross-functional initiatives involving product, retail, customer service, analytics, finance, legal, operations, and external partners.
• Strong operational and program-management capabilities.
• Ability to translate approved strategies into detailed, executable plans.
• Experience managing agencies, production partners, CRM teams, media teams, and other external resources.
• Strong communication, presentation, and stakeholder-management skills.
• Demonstrated comfort working with performance data and marketing analytics.
• Ability to operate effectively in a fast-paced environment with evolving priorities.
• Experience with creator-led brands or entertainment businesses is helpful but not required.

The target total compensation for this role ranges from $250,000 to $380,000 , including a fixed annual salary of $200,000 to $260,000 , an annual performance bonus, participation in our employee equity plan, plus comprehensive benefits.
Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days