Designer, Marketing (Games)

The posting, as The New York Times wrote it

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

We are seeking a Marketing Designer to help bring to life the full-funnel creative strategy and execution for our Games subscription offering. This is a hands-on design role for a creative who can translate the value of all we offer — independent journalism and world-class lifestyle products — into clear, compelling campaigns that drive performance and deepen engagement with Games.

Reporting to the Associate Creative Director, Games, Marketing, you will work closely with writers, designers and our audio and video teams, as well as partners in marketing and media strategy, product design, audience insights and brand identity. You'll contribute to integrated campaigns across the full subscriber journey — from full-funnel product launches to subscriber acquisition campaigns to app store optimization efforts and more.

We are looking for a designer who is passionate about both exceptional craft and the collaborative process it takes to create it. You thrive at the intersection of brand and performance, are excited to contribute directly to growth and product marketing initiatives, and partner with more senior creative leaders on the team.

This is a hybrid role based in our New York City headquarters. You can expect to come into the office three days per week.

Responsibilities

Contribute to the development and execution of conceptual, visually compelling campaigns and always-on marketing creative for Games, ensuring work supports awareness, consideration, conversion and retention goals.

Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in-app placements, app stores and OOH, in line with The Times' brand standards.

Translate in-product experiences and key feature benefits into clear, marketing assets that deepen engagement and drive habitual product use.

Support the in-house adaptation and extension of major brand campaigns, collaborating with creative leaders and agency partners to build cohesive executions across all channels.

Help develop and maintain scalable visual systems, templates and libraries that enable rapid testing and iteration while upholding a high bar for design quality and brand consistency.

Partner with other designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement with our journalism and products.

Work from creative briefs, participate in reviews, and inc
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ation. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here .

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