Senior Director of Paid Media

The posting, as Okta wrote it

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Senior Director of Paid Media

About the Role

We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization within Okta’s fast-paced marketing ecosystem. This leader will define how we use paid investment across the full buyer journey—from audience development and demand capture through pipeline creation and progression—while building the operating model, measurement capabilities, and team required to scale globally.

The ideal leader operates at the intersection of technology, data science, and creative storytelling. You are AI-first, commercially minded, and possess the technical depth to navigate dual go-to-market motions (high-touch enterprise ABM and high-velocity developer/product-led growth). As a trusted cross-functional partner, you possess the executive gravitas to align digital investments with corporate financial targets while maintaining the analytical rigor to interrogate unit economics alongside data science teams.

What You Will Do

• Global Vision & Growth Strategy: Define and execute the multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels to accelerate enterprise pipeline for the Okta and Auth0 product portfolios.
• Executive Leadership & Org Building: Lead, mentor, and scale a high-performing, multi-tiered global organization of media leaders, functional specialists, and regional teams (AMER, EMEA, APJ), cultivating a culture of operational excellence and continuous innovation.
• Performance Strategy & Decision-Making: Establish a disciplined operating model for evaluating channel performance, translating complex media and funnel signals into clear investment recommendations, optimization priorities, and executive-level decisions.
• Executive & GTM Alignment: Act as an essential strategic partner to the CMO, CRO, Finance, Product Marketing, and Sales leadership, translating paid media outcomes into commercial business impact, revenue predictability, and CAC/LTV efficiency.
• AI-First Transformation: Champion the adoption of cutting-edge AI methodologies—from predictive audience modeling and autonomous bid management to generative creative workflows—to establish Okta as an industry benchmark in modern B2B demand generation.
• Global Capital Allocation & Agency Governance: Direct a multi-million-dollar global media investment portfolio, optimizing ROI through rigorous g

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n factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can .

The annual base salary range for this position for candidates located in Canada is between:
$212,000 — $291,000 CAD

The Okta Experience

• Supporting Your Well-Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.